kicker: Corporate philanthropy

Nu Skin Enterprises of Provo unveiled its new logo on the side of its corporate office building in Provo as part of its global branding campaign, "The Difference. Demonstrated," launched on Wednesday. Utah Gov. Jon Huntsman Jr. presided at the event.

As part of Nu Skin's Fifth Annual Force For Good project, hundreds of its employees and their families also helped assemble 10,000 school supplies kits to be donated to 14 elementary schools in the Alpine, Provo, Jordan and Nebo school districts and also to children at Nu Hope Schools in China and the Pathway Orphanage in India. The company also collected nearly 9,000 books donated by its employees and local businesses including Costco, Mandalay Industries, Friends of the Provo Library, Scholastic Books and Worldwide Books to be included in the school kits.

In addition, the company raised $1.4 million in recent weeks from its distributors and employees for earthquake relief efforts in the Sichuan province in western China. Additional funds from a silent auction on Wednesday will also go to relief organizations in China.