Retail

Shade Clothing expands in American Fork -- Modest fashion apparel retailer Shade Clothing is expanding in American Fork with the opening of its flagship store at The Meadows shopping center.

"It is amazing that we've outgrown our first, small store in just two years," said Chelsea Rippy, CEO of Shade Clothing. "Especially at a time when people are being so careful about where they shop."

The new store, located at 51 N. State St. Suite 105, encompasses about 2,200 square feet and has eight workers. The former store, about 600 square feet in size, was at 50 North Center Street in American Fork.

The company has four other Utah stores in Orem, St. George, South Jordan and Centerville.

There are currently 60 employees companywide including 55 employees in Utah. Five other workers are at a Shade store in Arizona.

Established in American Fork in 2006, Shade was recently named one of Utah 100's Emerging Elite.

People on the move

Novell names new exec -- Novell promoted Javier Colado, currently vice president and general manager of partners, to the post of president, Novell Europe, the Middle East and Africa.

Colado, who will be responsible for sales and business operations in these territories, will report to Novell President and CEO Ron Hovsepian. He replaces Volker Smid, who has held the post since December 2006, and is leaving to pursue other interests.

Colado's responsibilities, including the execution and leadership of Novell's partner programs, will transition to Novell's marketing organization, which will report to John Dragoon, Novell's chief marketing officer.

Colado joined Novell in 2006 as area general manager and vice president for western Europe, Middle East, and Africa where he was responsible for all operations, sales and marketing. Most recently, he was appointed general manager of partners responsible for driving channel strategy, identifying and recruiting new partners. Prior to joining Novell, Colado held senior executive positions with McAfee and Lucent Technologies.

Dragoon joined Novell in 2003 as vice president of marketing for the Americas. He was appointed senior vice president and chief marketing officer in 2006 and is responsible for all aspects of Novell's marketing strategy and activities worldwide. Prior to Novell, Dragoon held senior executive positions at Art Technology Group, Internet Capital Group and IBM.