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CRAIG DILGER/Daily Herald
A representative of the Stadium of Fire event featuring Miley Cyrus warns people in line that they are most likely too far back in line to purchase tickets on Friday, April 4, 2008.

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Saturday, 05 April 2008
Miley Mayhem Print E-mail
Amie Rose -DAILY HERALD   
Stadium of Fire sells out in less than 3 hours

Gordon Oborn's grandchildren called him as soon as they heard Miley Cyrus would be headlining the Stadium of Fire. "I didn't even know who this person was," he said, but the annual event is a tradition in his family. So he got one of the 1,000 wristbands -- No. 654 -- on Tuesday and got lucky when tickets went on sale Friday. Wristband No. 652 was first in line, so at the third position in line, he got his pick of the tix.

Diane Poulsen's family has attended Stadium of Fire every year since it started, but she wasn't as lucky as Oborn. With a wristband number in the 30s and organizers walking around saying there was no chance of tickets, she left. Her daughter and daughter-in-law were trying to get tickets online.

 

Hundreds of people lined up at the Marriott Center box office on Brigham Young University campus Friday afternoon for a chance to get tickets to the big Fourth of July event. Some were there hoping to make some money by re-selling the tickets, while others hoped their family and friends would be able to see the big show.

The ticket sale set a Stadium of Fire record, said Paul Warner, executive director of America's Freedom Festival, of which the Stadium of Fire is a part. The box-office tickets were gone around 7:30 p.m. (2-1/2 hours after they went on sale), and the online tickets sold out in 10 minutes.

"It's a record for us," he said. "We've never had anything like this."

They knew tickets would go fast, though. "We anticipated it based on what happened at her other concerts."

An hour before the first tickets were sold, organizers drew a number out of a bowl, designating the first person in line. That was John Bate of Spanish Fork, but the friend with whom he'd gotten a wristband ended up last in line because his number was one or two before Bate's.

Within minutes, would-be buyers were told that if their number fell between 200 and 651, they should go home and get online because they'd have a better chance.

Ed Coleman, No. 247, and Stacy Sorensen, No. 535, wanted tickets for their kids. They ended up leaving after Brad Pelo, the senior executive producer of America's Freedom Festival, walked through the line at 4:50 p.m. telling people that it was likely only the first 250 people in line would get tickets.

They didn't think organizers should have handed out 1,000 wristbands if there weren't enough tickets for everyone.

People were allowed to buy up to 25 tickets each, so Pelo didn't think there would be enough for more than the first quarter of wristband holders. There were some tickets reserved for the box office, but Pelo wouldn't say how many, only that it was at least 6,250.

"Go home and get on your computers," he said.

About 400 people who were in line ended up with tickets, though the last 1,000 tickets sold are marked "obstructed view."

Online tickets sold out fast, going in 10 minutes. The online queue started more than an hour before the tickets went on sale.

But Web purchases weren't smooth for everyone. Some users reported that they got in, selected their tickets and started the checkout process -- and then the system crashed and pushed them out. Others got in and started to select tickets, only to be told that the quantities weren't available, not even when they chose one.

Dave Smith of Springville was one of the lucky wristband holders on Friday. He did a little dance as he emerged from the box office, holding his 25 tickets. He said he planned to take friends and family to the show.

Warner said the ticket sale went well, the only challenge being the number of tickets available.

"People were well-mannered. ... There was disappointment. People knew what the situation was before the day started. We wished we had more tickets to sell."

Stadium of Fire isn't the first Miley Cyrus, aka Hannah Montana, concert to sell out quickly.

Her tour last summer, "Best of Both Worlds," was one of the hottest tickets of 2007. Since that tour ended, she has performed only one show, in Houston. The show sold out its 73,500 tickets in minutes and broke an attendance record at the stadium.

David McDougal, president of the Freedom Festival's board of trustees, has called the upcoming concert the "biggest, most exciting show we've ever had."

As the "most exciting show," it's no surprise that within minutes of the box office opening, there were tickets for sale on eBay. Bidding on one pair of tickets was starting at $1,000, but some were more reasonable at $150 each. The face value of the tickets ranges from $35 to $120.

Tickets were also popping up on other Web sites, including ticketstub.com. There will also be 1,000 tickets available in an online charity auction to benefit America's Freedom Foundation April 7-11. For more information about the charity auction, go to www.ticketmaster.com/promo/jzpglr.

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