Thursday, 08 May 2008
USANA ordered to pay $142,510 Print E-mail
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USANA found to have violated fair criticism law, ordered to reimburse critic's legal fees

The Associated Press

SALT LAKE CITY -- Vitamin maker USANA Health Sciences Inc. must pay a critic of the multilevel marketing industry who was forced to defend himself against a company lawsuit.

Federal Magistrate Samuel Alba decided Wednesday that USANA owes $142,510 in attorney fees to a San Diego investigator, Barry Minkow, and his Fraud Discovery Institute.

Alba's order came after U.S. District Judge Tena Campbell ruled on March 3 that USANA violated California's anti-SLAPP (Strategic Lawsuit Against Public Participation) law for suing Minkow for fair criticism.

Minkow has assailed USANA for its network marketing business model, once-soaring share price, and series of flaps involving the credentials of top executives and sales associates.

Minkow served eight years in prison for stock fraud before starting the Fraud Discovery Institute. He came out with his first critical report on USANA in February 2007 when he bought "put" options on USANA's stock in a bet the price would fall.

USANA sued him for defamation and stock manipulation, but dropped the defamation claim last summer. It still has one claim pending, for securities manipulation.

USANA and its Chicago-based public relations firm did not immediately return calls for comment.

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