The fanboys and trendanistas can wait in line for their new iPhone 3Gs or play Super Monkey Ball from the new App Store.

The president and CEO of the research marketing firm Human Touch Consulting in Orem expects his batch of iPhones to arrive today after forgoing store lines and instead buying them through AT&T's business arm. He has big plans for what has been deemed the "Jesus Phone" by technology bloggers. Many of Olafsson's employees travel extensively -- carrying a laptop, GPS device, audio recorder and cell phone.

"All of these things will -- in 2009 -- be replaced by the iPhone," he said.

All lines are busy

While Olafsson is fiddling with his batch of phones today, many a gadgeteer is still looking for a way to get their hands on Apple's latest iteration of the phone/Internet/media device.

Local AT&T stores -- in Orem and American Fork -- are sold out. Apple announced Monday that it sold a million phones over three days in 21 countries. It took 74 days to sell a million iPhones last year in the United States only.

"We're replacing iPhones on an ongoing basis," said AT&T corporate spokeswoman Brooke Burgess, who added that a line had formed at the AT&T store at the University Mall on Monday despite the fact that it sold out of phones last week. She recommends a few methods for getting a phone:

• Keep calling the store to see if they've got a new shipment.

• Go into a store and fill out some paperwork to order a phone. AT&T promises that the phone will be available in seven to 10 days.

• Keep checking Apple retail stores. The only one in Utah is in the Gateway in Salt Lake City.

Where you won't be able to get one is from AT&T resellers or Apple resellers like Simply Mac, which has a few out for display purposes only.

"Everyone comes in here asking for the iPhones, and we have to send them somewhere else," said sales consultant Isaac Peterson. The store will be carrying plenty of peripherals.

Olafsson is taking the plunge with the new phone because of a few new hardware and software capabilities.

• The iPhone has GPS built in, and while it does indeed track users by satellite, Apple said the phone doesn't support turn-by-turn directions available on dedicated GPS devices because of a complicated set of issues. Turn-by-turn may be available on future models, according to a report posted at ExtremeTech.com.

• The phone is also now on AT&T's higher-speed 3G network. While Apple touts it as twice as fast as the old EDGE network, AT&T's 1.4 Mbps limit is up to four times faster than before. Olafsson plans to use the higher speed to transmit large files from the field back to headquarters in Orem.

• A major complaint in the first version of the iPhone was the inability to get e-mail "pushed" to the user a la the ubiquitous Blackberry, meaning messages arrive on the device in real time. That has been fixed with new software, a boon to Olafsson, whose corporate communications "are primarily by e-mail."

• Perhaps the biggest change is actually available for old and new iPhone owners¬­ ¬­-- the App Store. Available directly from the phone are (currently) hundreds of applications, from a Star Wars light sabre complete with swinging noises tied to how you move the phone, to AOL instant messaging. Some cost money, but many are free. Olafsson's techs will be developing custom software for the company's specific needs.