Wednesday, 16 July 2008
The Skinny: DearLess-Filling.com Print E-mail
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DearLess-Filling.com: After years of toothily grinning at commuters on I-15, the former spokesmissionary of DearElder.com has been released from his billboard. Or perhaps he was dishonorably discharged. More about that in a minute.

For the benefit of those not in know, allow me to explain that DearElder.com is not an online dating service for senior citizens.

 

Rather, it is a mailing service that facilitates communication and delivery of goodies between family members and missionaries carrying the message of The Church of Jesus Christ of Latter-day Saints to countries around the world. If you have a friend or relative who is serving an LDS mission and would like to send that person a box of cookies or a letter announcing that you have decided to marry someone else, then DearElder.com is eager to assist you.

At any rate, DearElder.com was formerly represented, perhaps somewhat grudgingly, by popular LDS actor Kirby Heyborne, whose generically suit-and-tie-bedecked likeness was plucked out of a stock photo archive, neatly circumventing the enforcement of such niceties as paying fees to Heyborne, or even actually speaking to him. Imagine wanting to advertise your online bullwhip rental service and by chance finding a stock photo of Harrison Ford wearing a fedora.

At any rate, now the powers that be have replaced the Big K with a faceless cutout announcing a search for "the new face of DearElder.com." Yes, after years of hitching a free ride on the Heyborne Express, the missionary mailmen have mysteriously gone cold turkey from Kirby.

I'm not saying it's because of Mr. Heyborne's relatively recent decision to fondle a beer in a commercial for Miller Lite. On the other hand, where there's smoke, or should that be "hops," there's a search for the new face of DearElder.com. Speaking of faces, are any of those belonging to the DearElder freeloaders maybe a little red? Cheer up, guys. Your old friend made a beer commercial (got paid for it, too, incidentally). It's not like he stole someone's laptop, right?

-- Cody Clark

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