How Disney tapped into the tween market
How Disney tapped into the tween market
Rich Ross, left, president of Disney Channel, and director and choreographer Kenny Ortega -- pictured in 2007 -- are behind the success of "High School Musical." Illustrates DISNEY-ROSS (category e) by Dawn C. Chmielewski (c) 2009, Los Angeles Times. Moved Monday, June 22, 2009. (MUST CREDIT: Los Angeles Times photo by Myung J. Chun.)
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