1) Why advertise online? Follow the money. I'm sure you know from personal experience that consumers are increasingly looking online for information about anything and everything - including local businesses. Research confirms this - according to The Kelsey Group (Yellow Pages research firm), in 2005, 40% of consumers will conduct yellow pages searches online rather than pick up a print phone book. Local businesses need to be online or 40% of their potential customers will not find them.
2) Why advertise online now? This shift is in full swing. The Daily Herald yellow pages site is delivering ten thousand page views a month to ready-to-buy consumers looking for local businesses. Every search on the Herald site is a lost sales opportunity for a business that is not prominently featured on the search results page.
3) Why advertise online with the Daily Herald? The Herald has been the premier trusted local information resource for decades. Consumers have long relied on us for local news, entertainment, events, sports, etc. We are committed to establishing heraldextra.com as the most popular online destination for local residents looking to find a local business.
Placement Packages
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Placement DescriptionsFeatured ListingAppears in the body of the page and are displayed ahead of all free business listings that match the user's search. Side Sponsored Link Appears on the right hand side of the page. Multiple Side Sponsored Links can appear on the page and ads are rotated when there is more than one. Top Sponsored Link Appears at the top of the page. Multiple Side Sponsored Links can appear on the page and ads are rotated when there is more than one. You can choose to display them side by side or stacked on top of each other. |