Companies spring up to manage online images

Richart Ruddie, co-founder of Profile Defenders, works to counteract negative comments for clients by creating more flattering content, such as profiles on the social networking sites Facebook or LinkedIn, and by issuing online news releases so they rank higher in Internet searches than negative links. He and his team are seen Monday, August 6, 2012 in his Fort Lauderdale, Florida home office. (Sarah Dussault/Sun Sentinel/MCT)

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