Rubi Life wins Entrepreneur Challenge

Rubi Life, a Brigham Young University student startup developing a wearable fetal activity tracker, won first place and the $40,000 grand prize at the 2017 Utah Entrepreneur Challenge April 15, 2017.

Rubi Life wins $40,000 at Utah business event

Rubi Life, a Brigham Young University student startup developing a wearable fetal activity tracker, won first place and the $40,000 grand prize Saturday at the 2017 Utah Entrepreneur Challenge.

The event featured the best collegiate entrepreneurs in Utah competing for $100,000 in cash and prizes.

Rubi Life’s fetal activity tracker uses nanotechnology attached to an elastic maternity band to passively track kick count, heart rate and fetal position. That data is sent to the mom’s smartphone and can alert her if the baby is at risk.

Rubi Life founder Eric Stopper was inspired by his wife’s terrible pregnancy experience. During her entire pregnancy she was sick and worried about her baby. Due to complications her son was born early.

Initially, Stopper started an at-home ultrasound system. It later evolved into the Rubi Life product.

According to a press release, Stopper plans to use the $40,000 from the Utah Entrepreneur Challenge to launch a phone app at the end of this year after the current beta-testing phase. Stopper also plans to fly to California soon to meet with venture capitalist firms along with starting a Kickstarter campaign.

The Utah Entrepreneur Challenge is a statewide business model competition open to all university students in the state. It is managed by the Lassonde Entrepreneur Institute, an interdisciplinary division of the David Eccles School of Business, and sponsored by Zions Bank.

Macey’s brings groceries to the front door

Macey’s shoppers in Sandy and Pleasant Grove can now have their groceries delivered right to their door thanks to Macey’s and FirstMile.

The Utah companies are partnering to add delivery to the grocer’s already available online shopping service, Macey’s Anywhere. The delivery pilot program is designed to help those who are short on time, or have limited mobility, purchase the groceries they need in a quick and convenient way.

“We are so excited to bring home delivery to our Macey’s Anywhere shoppers in Sandy and Pleasant Grove with FirstMile. This pilot program is going to make grocery shopping at Macey’s even more convenient for our busy guests,” said Ashlee Johnstun, customer relations manager for Macey’s. “Partnering with FirstMile for delivery was a natural fit. As a Utah company, they understand our commitment to serving our communities and providing quality service.”

Guests can take advantage of the $10 delivery service by placing an order with Macey’s Anywhere. Instead of selecting a curbside pickup time, they’ll choose a two-hour delivery window Monday through Saturday.

Macey’s Sandy and Macey’s Pleasant Grove will make deliveries to homes within 10 miles of the stores using a dedicated FirstMile driver and truck to ensure each order is delivered on time and in top quality.

“This type of delivery is new for Utah and we are excited to be leading the innovation,” said Devin Johnson, founder and CEO of FirstMile. “With the demand for grocery delivery and other same-day solutions growing exponentially, FirstMile is proud to already be in a position to leverage its existing technology and infrastructure to meet those needs.”

To learn more about Macey’s Anywhere delivery visit

Solutionreach expands leadership

Solutionreach, a Lehi business specializing in patient relationship management (PRM) solutions, announced the appointment of Paul Kocherhans to senior vice president of sales, Justin Everette as vice president of marketing and Lance Rodela as vice president of product management.

Founded in 2000, Solutionreach supports more than 100,000 health care professionals at approximately 25,000 practices. The company’s PRM technology reaches more than 80 million patients nationwide.

“Paul, Justin and Lance have an ear to the needs of our practice customers and are able to anticipate their future needs,” said Jim Higgins, founder and CEO of Solutionreach.

“We’re here together to make sure that health care can improve with technology and not lose that personal touch.”