Circus Trix establishes Provo headquarters 01

Case Lawrence of CircusTrix poses for a portrait in the new office Thursday in Provo. The company is opening a new headquarters in town, and the space is as colorful as it is fun.

CircusTrix to rebrand, offer franchises

CircusTrix, a company that develops and operates indoor active recreation parks worldwide, announced on March 20 it is launching a new franchise as well as rebranding.

The franchise, DEFY, will allow interested parties to open their own indoor park. The indoor recreation industry is expected to grow $3.23 billion in just four years.

In conjunction with the launch of the franchise offer, CircusTrix will rebrand its extreme recreation parks to DEFY, in an attempt to unify the company’s recently acquired parks under one brand.

Sky Zone will remain a separate brand within the CircusTrix portfolio. The rebrand transition is expected to take place with the majority of currently operating parks by the end of 2019.

“As CircusTrix has grown and scaled, we felt it was time for the parks to be united under one strong brand,” CircusTrix CEO Case Lawrence said. “DEFY represents a unique lifestyle brand that is aimed at capturing teens and young adults in the tricking and Gtramp communities. We have ambitious plans for this brand to cultivate relationships with the world’s leading trickers and influencers and unite them as a community.”

The company will launch its first DEFY franchise park, DEFY Eugene, in Eugene, Oregon, this year. Other parks will open in Sparks, Nevada; Tucson, Arizona; Tacoma, Washington and more.

Latin and ‘eclectic’ bakery to open in Provo

Fillings and Emulsions, a bakery which until now has only had a location in Salt Lake City, is opening a new location at 322 W Center St., Provo.

Chef Adalberto Diaz, the founder and co-owner of Fillings and Emulsions, was the 2012 American Culinary Federation Pastry Chef of the Year. He was also a finalist in the 2015 Holiday Baking Championship on Food Network, and a semifinalist on Best Baker in America in 2017.

Fillings and Emulsions is mostly known for its macarons and Cuban meat pies, but other offerings include a variety of pastries, quick breads, cheesecakes, gelato, fresh-baked breads and more, all made from scratch.

Diaz, or “Chef Al” as he is known, said the move was inspired by a large number of customers from Utah County requesting the bakery open a location closer to home. In addition to adding the bakery to the numerous restaurants in the center of Provo, Chef Al has taught at the UVU Culinary Institute and anticipates more opportunities for UVU students to be part of the Fillings and Emulsions team.

The opening is from 9 a.m. to 6 p.m. on Friday. Read more about the bakery by visiting its website, http://fillingsandemulsions.com.

Carley Porter covers northern Utah County and business for the Daily Herald. She can be reached at cporter@heraldextra.com.

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