Target is set to open a small-format Target in Provo down the road from the BYU campus. Utah County loves Target, but what exactly does a small format entail?
These stores are less than half the normal size
How small are small-format Target stores?
When Target first started announcing and opening these small stores, the company said some locations are as much as 15 percent of normal store location sizes.
They gravitate towards high density
Target's goal is to put in more small-format stores in dense urban and suburban markets, as well as on college campuses. More than a dozen college campuses across the U.S. already have small-format Target locations including USC, University of Minnesota, Penn State, University of Texas and Boston University.
The new Provo Target (or BYU Target as the company dubs it) is approximately one mile away from the BYU campus. So, thank BYU students for bringing another Target to Utah County.
Focus is on grab-and-go food
It won't have nearly the stock as the Target location in Orem, but small-format locations typically have more lunch and snack items that are easy to take, like some fruit, yogurt and sandwiches.
It's about the essentials
The small-format targets may not have aisles and aisles of beauty supplies, but it will have the essentials like toothpaste and body wash.
There's still decor
Just because the store is small doesn't mean it's skipping out on some of the business's most popular offerings. The locations near campuses often supply dorm decor and apparel.
Small-format Target locations by college campuses also focus on stocking plenty of school supplies for students.
Emphasis on pick up
These stores are designed for easy access, smaller baskets and getting out quickly.
Part of that is coupled with a greater emphasis on pick-up orders. The company is hoping more residents will use http://target.com to make orders that can be shipped to or gathered at the store.