Toll Brothers kitchen rendering

An example of a kitchen in the new Toll Brothers community, Canyon Point at Traverse Mountain, which now has units available for sale. The first model home will be available to view June 8, 2019. partners to launch web-based AR customer experience

Monday,, launched the world’s largest omni-channel 3D and augmented reality experience in e-commerce in partnership with Utah County company SeekXR.

Using Seek’s web-based AR, Overstock will allow customers to view products they want to purchase in high resolution from their phone with a “true-t-life” view of how the product will look, for example, in their home or office. Customers will be able to choose the item they’re interested in purchasing, load it on their phone, hold it up to the desired area, and see the item in precise detail reflected in the space, true to size. There is no app download required.

Seek already provides this service for several online retailers by embedding the AR into the actual website for instant access without needing to download the individual online retailer’s app. The AR functionality is already available on the mobile Overstock site, and will be available on Overstock’s desktop site as early as this week, according to a press release.

“Technology and innovation are at the core of who we are,” Sumit Goyal, Chief Digital Officer at, said. “With more than half of our customers shopping on mobile devices, we are constantly looking for opportunities to enhance the customer experience no matter how they shop and give our customers more confidence while shopping online. I’m proud of our employees and partners, like Seek, that have dedicated countless hours to embed this technology in our platform and help us launch the world’s largest omni-channel AR experience in e-commerce.”

Seek’s CEO and founder Jon Cheney said he believes this is “one of the biggest steps towards mass adoption of AR” thus far.

“With a retailer of the caliber and size of Overstock taking the lead, consumers will begin to expect the same level of innovation from others,” Cheney said. “Now that web-based AR is possible, I believe that within just a few short years, this will be a standard on any e-commerce website.”

SOC-as-a-service company’s ‘100% channel’ strategy

Arctic Wolf Networks, Inc., a security operations center-as-a-service company based in California with an office in Provo, announced last week its new “100 percent channel” strategy that will provide the entire portfolio of the company’s services and products exclusively through its U.S. and Canadian channel partners.

“Our channel strategy has always been at the core of our go-to-market vision,” Nick Schneider, chief revenue officer of Arctic Wolf,s aid. “Moving our go-to-market strategy to ‘100 percent channel’ will help Arctic Wolf capitalize on the rapidly growing cybersecurity market for managed detection and response (MDR) and vulnerability assessment, while enabling our channel partners to become a true extension of our team and our team an extension of theirs.”

As part of the transition, Arctic Wolf has grown its channel team to support partners and invested in the development of a new partner portal, providing go-to-market demand support and on-demand training.

“We have always operated as a channel first organization, and this significant step demonstrates our dedication to that mentality and approach,” Schneider said.

Arctic Wolf offers vulnerability assessment, cybersecurity products and services. The Arctic Wolf AWN CyberSCO platform also provides threat prevention, detection and response capabilities. Learn more about the company by visiting

Luxury building company debuts reward programs

Toll Brothers, a national luxury building company that entered the Utah market in recent years, announced last week the creation of reward programs for both buyers and real estate professionals. The reward programs are available at the company’s Canyon Point at Traverse Mountain community in Lehi.

The program offers real estate agents a 50% advance commission as well as a 100% relocation referral fee reimbursement when relocation is for military or employment purposes. In addition, Toll Brothers is offering a 4% commission to real estate agents for sales at Canyon Point through the end of May, as opposed to the standard 3% rate. Real estate agents simply need to register for the program online and accompany buyers on their first visit to the community in order to participate. The rewards are paid once construction begins and the buyer’s loan is approved.

For homebuyers, Toll Brothers offers its “Client Fly and Buy” reward program, which reimburses out-of-state buyers up to $2,000 for travel within the U.S. and $4,000 for travel outside the U.S. when they make an appointment to visit a Toll Brothers community and execute an agreement of sale within 90 days of their meeting with a sales representative.

Canyon Point is a single-family home community now open for sale at 1867 West Oakridge Drive in Lehi. The community features 13 different floor plans in two design collections, ranging in size from 1,926 to 3,915 square feet. Prices begin upwards of $400,000. Models will open on June 8. When the community is complete, it will house 204 families, according to a press release.