InsideSales announced a corporate rebrand to XANT Monday morning, as well as a new CEO and CMO, following months where several new executives have been hired.
Chris Harrington, who first joined InsideSales in October 2018, is now the CEO of the Provo-based software company, and Matt Langie is the new CMO. Langie and Harrington first met in 2008 when they both worked at Omniture. Langie spoke about the rebrand, citing an influential college professor who first told him that a brand is a promise.
“We have this amazing business. We have this amazing promise we could bring to customers,” Langie said. “Today is a new day to set and establish that promise.”
In his own remarks, Harrington discussed how the name “InsideSales” was simply too narrow and even misleading as to what the company truly does, and he wanted to make a change. There was brand recognition, but no awareness, Harrington said.
“XANT” is a play on the word “cognizant,” when Langie and Harrington both said they feel better reflects how XANT’s data, platform and sales engagement solutions enable sales organizations to become “hyper-aware” and “all-knowing.”
“XANT is changing how B2B enterprises buy and sell to each other, and our former brand did not capture that,” said Chris Harrington, CEO of XANT. “No group has benefited more from the continued proliferation of data and digital access than buyers ... XANT will do for sales what Waze did for navigation by using collective user experiences to improve sales interactions. We will continue to build on the company’s unparalleled data insights that help reps build closable pipeline and engage customers in ways that AI and CRM alone cannot.”
The new tagline for XANT is “pioneering the future of growth.”
“We’re charting a new course for this business,” Langie said.
Other new executives that have come on board in the past few months include John Markovich, CFO; Howard Bai, CLO; Dave Boyce, CSO; Ryan Allphin, CTO; and Steve Dixon, CCO. In his remarks Monday morning, Harrington admitted that the shift over the past few months has been difficult, with a lot of “parting of ways.”
“While this has been incredibly painful for the people who couldn’t make the journey with us ... remember this day, because it will be meaningful,” Harrington said.
In addition to the rebrand, XANT is expanding its recently introduced Revenue Acceleration Cloud offering to marketing and account management teams in addition to sales. The Revenue Acceleration Cloud enables teams to build closable pipeline and expand customer revenue more effectively, the press release states, and helps teams improve productivity, visibility and effectiveness.
Notable brands currently using XANT to increase revenue include Caesars Entertainment, VMWare, Groupon, John Hancock Investment Management, Pluralsight, Fidelity Investments, Experian, West Corp., and Ten-X.