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Coffee company, Amazon unite to raise money for veterans

By Kelcie Hartley - | Jul 1, 2022

Courtesy Black Rifle Coffee Company

The newest Black Rifle Coffee Company shop, shown in Spanish Fork.

Black Rifle Coffee Company and Amazon Prime Video have worked together on a new series, “The Terminal List,” which will begin streaming on Friday.

The show will feature a range of BRCC products, all for sale on Amazon’s The Terminal List storefront. All profits of BRCC’s sales will be donated to Special Operations Warrior Foundation and HunterSeven Foundation to support Veterans, according to a press release from the company.

BRCC was founded to support veterans, active-duty military members and first responders. The company’s mission is to employ at least 10,000 veterans nationwide.

BRCC is based out of Salt Lake City, and has three locations in Utah. The newest one opened early June in Spanish Fork.

“Teaming up with Prime Video in support of The Terminal List, written by my friend Jack Carr, is a privilege,” said Evan Hafer, former Green Beret and BRCC founder and CEO, in a press release. “This collaboration highlights the community that we work to support every day, while giving viewers a chance to give back to those who have put this country before their own needs.”

According to the Special Operations Warrior Foundation website, the group aids family members and individuals who have served in the Army, Navy Air Force and Marine Corps Special Operations.

One of SOWF’s two missions is to provide immediate financial grants to help severely wounded, ill or injured special operations personnel who required hospitalization. Its second mission is to,

“Ensure full financial assistance for post-secondary education from an accredited two or four-year college, university, technical or trade school, as well as educational counseling, preschool grants, private tutoring, college planning and career transition programs to the surviving children of Special Operations personnel who lose their lives in the line-of-duty and the children of all Medal of Honor Recipients,” reads their website.

HunterSeven Foundation, according to their website, specializes in medical research and education — specifically on a post-9/11 veteran cohort. The purpose of conducting such research is to create clinical practice guidelines for healthcare providers and the veteran community.

“The Terminal List: A Thriller” is a novel written by Jack Carr. The series is led by Chris Pratt, the actor best known for his work in Marvel’s “Guardians of the Galaxy” and “Parks and Recreation,” playing Navy SEAL James Reece.

“The story follows James Reece after his entire platoon of Navy SEALs is ambushed during a high-stakes covert mission,” reads the release. “Reece returns home to his family with conflicting memories of the event and questions about his culpability. However, as new evidence comes to light, Reece discovers dark forces working against him, endangering not only his life, but the lives of those he loves.”

The first episode of “The Terminal List” will be available Friday on Prime Video. More information on the show’s storefront can be found on the company’s Amazon store.

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