It’s all about the love this year at the annual Fire & Ice Festival at the Shops at Riverwoods in north Provo.

The 10th annual  Fire & Ice event will be held from 4:30-8:30 p.m. on Friday at the Shops at Riverwoods.

Riverwoods is working in conjunction with the Food and Care Coalition to help the Utah County homeless and low-income individuals. For every two cans of non-perishable food donated, individuals will receive a gift, with a limit of one gift per person.

“Our Fire and Ice Festival is all about LOVE this year.” marketing director McKell Law said in a press release. “We are celebrating year ten of this event with Valentine’s Day-themed ice sculptures, life-sized photo ops, and fireworks. We are also excited to pair with the Food and Care Coalition and to donate food items to their cause.”

There will be live entertainment, deals and promotions at the shops and restaurants, warm fires and ice sculptures all leading up to a fireworks show at 8:30 p.m. This is an outdoor venue and the public is asked to dress warm.

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