Ads in newspapers have always evolved, always trying to appeal to the culture, needs and beliefs of the day. Looking back at historic ads gives a look at the way people thought and lived in different eras.
However, as times change, looking back also helps you to see how much those cultural beliefs have changed.
Historic ads published in the Daily Herald promoted everything from women's clothes and children's toys to cigarettes and even alcohol. Several ads published as early as the 1920s probably wouldn't make it into print today.
These 10 ads were all published in historic editions of the Daily Herald.
— By Stacy Johnson, Daily Herald
In this ad from 1956, Provo City Power is promoting a new electric clothes dryer, calling it the “wifesaver.” They say that it is indeed, a “wifesaver” because it saves the wife from “all the agonies of old fashioned line drying.” Take note of the little drawing of a wife drowning because of all of the laundry she has to do.
Because of changing gender role expectations, this ad probably wouldn’t fly today.
Beat your wife
It may have been said in jest, but beating your wife isn't ok, even in a joke. This ad from 1958 says that instead of beating your wife for burning breakfast, just take her out to a local restaurant.
Such a pity
Being fat is a pity, but you know what else is? Lung cancer. Cigarette ads, like this Lucky Strike ad from 1930, often touted the weight loss benefits of smoking. They encouraged people to reach for a cigarette when tempted to over-indulge in food.
Avoid that double chin
Another cigarette ad from the 1930s again touted the weight loss benefits of smoking, telling people that the cigarettes would keep them looking young.
Guard your health
In this 1937 ad for Old Gold Cigarettes, it says that they have found the solution to the "cottony" feeling in your mouth after smoking — buy fresher cigarettes. They say "to guard your health, demand FRESH cigarettes," after all, they will make you feel swell.
Smoking without penalties
In this 1941 Phillip Morris ad, we see that people start to become concerned with the "irritants" in cigarettes, but not to worry, the new formulated cigarettes allow you "smoking pleasure without penalties."
Lysol's many uses
This drugstore ad from 1946 may look harmless enough, but one line draws attention. The drugstore is selling Lysol Disinfectant "famous for feminine hygiene." That's right, Lysol -- which reportedly had more harmful chemicals then -- was used for feminine hygiene purposes. However, according to Smithsonian.com, the term "feminine hygiene" referred to attempts at birth control.
It was a bit shocking to see ads for alcoholic beverages in historic editions of the Daily Herald. This ad from 1954 claims that you'll never be a hermit if you serve Old Hermitage Brand Whiskey. Not only that, but it will apparently help you to become a successful mountain climber as well.
Just a squeeze away
This ad from 1968 claims that sex appeal is just a squeeze away. In the 1960s, you began seeing ads outright pushing sex appeal. The ads sold products to make you sexy, everything from new clothes to toothpaste.
It's a man's world
This Father's Day ad probably wouldn't have turned a second glance when it was published in 1945, but might today. The ad encourages you to "buy a man's gift at a man's store," and lets you know that "it's a man's world at Taylor's."