For many years, the road directly west of LaVell Edwards Stadium has been a basic thoroughfare for pedestrians and the site of quite a few games of catch prior to BYU football games.
But Canyon Road is getting a makeover starting in 2019.
The new “Cougar Canyon” is hoping to bring a street- festival atmosphere to the pre-game festivities, according to David Almodova, assistant athletic director and director of marketing and promotions.
BYU head coach Kalani Sitake said he’s looking forward to the new game-day experience.
“I think that’s going to be really cool,” Sitake said. “Regardless whether the game is in the day or in the evening, I think it’s going to be a really cool experience for everyone. It’s really common in other places, especially at SEC games, to have that type of environment. I think it will be really cool and from what I understand there is going to be a lot of food there. Anytime you can have music and food and fans, I think it will be really cool to socialize in that area and hang out. Let’s just make it really big and have a lot of fun with it.”
Here is the complete release from BYU:
“PROVO, Utah — Beginning with the season opener on Aug. 29, BYU will introduce a new game day fan experience for home football games at LaVell Edwards Stadium called Cougar Canyon.
“Located directly west of the stadium on Canyon Road, Cougar Canyon will open three and a half hours before kickoff. Among the festivities, fans will be able to enjoy the following:
- BYU inflatables
- Autograph signings by BYU teams
- Live bands and DJs
- Large LED video board showing college football games, BYU highlights, upcoming events and more
- Local food trucks
- BYU merchandise and apparel for sale
- Photo opportunities with former Cougar greats and major trophies, such as the 1984 National Championship Trophy, Heisman Trophy, Davey O’Brien Award, Outland Trophy, Doak Walker Award, bowl trophies, etc.
- Corporate partner and football alumni gatherings
- Team Cougar Walk
“The BYU football team will also participate in the new game day experience. The traditional team Cougar Walk will now route through Cougar Canyon two and a half hours before kickoff, allowing fans the opportunity to greet the players and coaches when they arrive at the stadium.
“Cougar Canyon will remain open until 30 minutes before kickoff, which will give fans enough time to enter the stadium for the game and enjoy the new improvements at LaVell Edwards Stadium this fall.
Stadium Improvements for 2019
“LaVell Edwards Stadium is nearing completion of the previously announced improvements for the 2019 season. The project adds structural sections at all four corners of the stadium that connect the existing four independent stadium stands at the mezzanine level. These improvements will allow patrons to walk between stands without having to return to ground level.
“The project also significantly increases the number of restrooms in the stadium by adding women’s, men’s and family-friendly facilities on the north and south mezzanine levels. The changes are intended to improve accessibility, safety and the overall patron experience at BYU football games and other stadium events.
“Construction began at the conclusion of the 2018 football season and will be completed for the 2019 season opener on Aug. 29. The 2019 BYU home football schedule includes games against Utah, USC, Washington, Boise State, Liberty and Idaho State. Season tickets are available now at BYUtickets.com.
“Other recent improvements to LaVell Edwards Stadium include a state-of-the-art NFL quality DAS and Wi-Fi system, an interactive in-stadium game day football app and a social media board that is eight feet high by 282 feet wide.”