When the LDS Church’s General and Area Authorities — who are constantly traveling and visiting with members around the globe — wanted to have the vast library of church-produced training and inspirational videos available on their church-issued iPads, they turned to a small, 55-employee American Fork company called Rain.

With the Church’s Audio Visual Department, Rain produced an app that is both a video repository and presentation tool. With the tap of a finger, Church leaders could access the entire library of video content, for live-stream or download, even create and save their presentation playlists for reuse whenever they are needed.

Rain, which has clients from the LDS Church to Skull Candy via Google and Sony Music, hasn’t taken long to get noticed. Not only the American Fork company has been named one of America’s “Fastest Growing Companies” by Inc. Magazine, it has also recently been named the small agency of the year for the southwest region by Advertising Age magazine.

The company, which is located at 686 E 110 S, announced on Wednesday it has merged with a New York-based video production firm, Crossborders.

Crossborders and Rain created in October a mobile game together, The Adventures of Timmy: Run Kitty Run, which was downloaded over half a million times. The game was the recipient of the 2012 Webby Award for “People’s Voice in Handheld Games” and a Mobile Favourite Website Award (FWA). Timmy was nominated for a Mashable Award as “Best Mobile App of The Year”. The game has also been marketed by DoSomething.org as a component of its Stand Up To Bullying campaign.

Rain has been in business about 10 years. It’s partly an advertising agency, but has become better known as a digital agency.

“That is what we refer to ourselves as,” Andrew Howlett said, who will step down as Rain CEO and become Chief Digital Officer of the merged company. “Consumer habits are changing so quickly. People are multitasking and multi-viewing. We build software. We are curating content in a way that is digestible to the consumer in a way they want.”

The newly combined, 75-person firm will operate under Rain’s company name, and Crossborders will become the official label for the documentary film and television segment of the entity. The company will retain its New York and American Fork bases. Crossborders’ CEO will become the CEO of the new Rain.

The merger is the latest sign of consolidation in the digital content industry, as actors wrestle to grab market share during the explosive growth of new technology like mobile devices. Rain helped develop Denny’s and KSL’s mobile apps and a Facebook app for Cheez-It.

“Our shared vision is to become the leading private technology content provider,” said Mr. Howlett. “At Rain, we develop custom software…. Crossborders excels in developing the digital branding and social media strategy.”

Barbara Christiansen contributed to the report.