If you’re a regular reader of the Daily Herald, you will have seen our Monday Close Up series.  On the front page every Monday, each story is researched, written, and of course photographed, by a member of the photo staff.  There are numerous reasons why these projects can be a highlight of our job, but my most recent Monday Close Up was a nice reminder that our stories are not just meant to be interesting, but have the potential to be eye opening in unique ways.  

I first heard of Michael Scheetz and his casket-making business from a co-worker.  My initial reaction was a combination of shock and intrigue.  Surely this guy has got to be a character.  I mean, who would start a business making caskets and coffins?  Isn’t that kind of morbid?

Well, as it turns out, it’s not only a great idea but a very philanthropic one at that.  Caskets purchased through funeral homes cost thousands of dollars and are factory produced out of metal.  This is very much in contrast to Scheetz’s business who offers unique, handcrafted wood caskets that are considerably cheaper, customizable to the individual’s wishes, and is a more environmentally friendly product.  

Comparing my preconceived ideas of Scheetz’s business to what I now know and feel is simply remarkable.  The contrast is a nice reminder to always dig deeper and not judge so quickly when confronted with something unfamiliar to you.  And as a reporter at the Daily Herald, I was more than happy to share his story as I was confident that others would have the same reactions that I did.  Hopefully readers were equally impressed with Scheetz’s take on his craft as I was.  

You can read the article here