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Alpine Gas Fireplace heats up worldwide

By Cathy Allred -North County Stafff - | Apr 2, 2008

Alpine Gas Fireplaces began in a one room office in Alpine in 1976. A few months later in 1977, Lynn Broadbent and his son, Craig Broadbent, opened a small store front, barely 1,200 square feet, on State Street in Lehi on 782 West. In 1996, Lynn Broadbent has retired and sold the business to the current owners.Alpine Gas Fireplaces has expanded at the same site to a 42,000 square foot production plant, offices and a showroom with six other locations in Orem, St. George, Sugarhouse, Centerville, Sandy and Boise, Idaho.

“We had no idea we’d would still be here in 31 years,” said Craig Broadbent. “We’re pretty unique … we have our own production line, we manufacture on site. We also represent a number of major product lines — Majestic, Vermont Castings, Enviro, Lennox, Mendota, Town and Country and a number of smaller lines.”

Originally a wood fireplace product, the Alpine line changed to a “positive pressure” system in 1976 when the owners secured the rights to its unique design that spread heat more evenly throughout a home than other fireplace systems.

Since that pivotal point in their industry, Alpine Gas Fireplaces employees and leadership have stayed at the forefront of fireplace design and development and have focused on gas fireplace production.

Alpine has developed its company so it also can custom create mantles, tile and stone facades and does complete fireplace restoration. The company has become a one-stop shop for customers’s fireplace needs.

It’s a two-family business which maintains a clean working environment that encourages employees to be proud of their product.

“We do have a very positive culture here, a longevity of employees,” said co-owner Randy Russon. “We’ve had several employees well over 10 years.”

“We treat our employees the way we want them to treatOUR customers,” co-owner Bruce Broadbent added saying they have a lot of repeat clientele.

“As big as we’ve grown our number one advertisement is STILL by word of mouth,” he said.

Alpine Gas Fireplaces employs 80 people and its leadership consists of two sets of family members – Co-owner Craig Broadbent who manages the business, his brother Dan Broadbent in sales, his brother Doug Broadbent also in sales and co-owner Bruce Broadbent in marketing. Co-owner Randy Russon, Lehi operations, additionally has family in the business, his broth Greg Russon, who oversees production.

“That’s not that clear cut but that is about what in reality each of us does, we’re still small enough we wear a lot of hats,” Craig Broadbent said and smiled. “Each of us has a pretty broad range of expertise on our own, but together we use one another’s strengths.”

Alpine Gas Fireplaces are product certified and tested to the national standard. Broadbent said thousands and thousands of their products have been built in Lehi.

The majority of Alpine’s business is done in Utah and it’s surrounding states and on occasion has serviced clients all over the world.

“We haveeven sent our fireplaces overseas, generally from people who have lived here and can’t live without it,” Broadbent said.

With the growth of the business in the last five years, has come an expansion in the commercial industry. Alpine Gas Fireplaces can be found in the American Fork Hospital and in several large condo projects in Park City.

“We’re excited where we’ve been and we’re excited about where we are going in the future,” Russon said.

Alpine Gas Fireplaces


Owners: Bruce Broadbent, Craig Broadbent and Randy Russon


Address: 782 W. State St., Lehi


Hours: Monday through Friday, 10 a.m. to 6 p.m.; Saturday, 10 a.m. to 5 p.m. with Saturday summer hours, 10 a.m. to 4 p.m.


Web site: www.alpinegasfireplaces.com


Contact: 801-768-8411

Starting at $4.32/week.

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