The Provo-based company, which deals with cloud-based sales acceleration technology, announced it has purchased iHance, a software company that provides email tracking information to customers to assist teams in closing sales transactions. 

The deal was announced this week at InsideSales.com’s first-ever customer event, called IS Accelerate 2014, in Park City. The terms of the sale were not disclosed. 

“They [iHance] are an amazing company,” said Dave Elkington, chief executive officer and founder of InsideSales.com. “I couldn’t get the deal closed fast enough.” 

Elkington explained that iHance has been a leader in the practice of providing sales teams more information about the emails sales associates send out.

The software iHance created, and owns multiple patents for, allows sales teams to view when an email it sent out was read, how long the email was viewed for and what links or attachments were read in the email. All of that information then is used to help determine which clients the sales teams should contact to close a sale. 

Elkington said InsideSales had been vetting iHance before the acquisition, and stated his team only found positives about the email company. He said his team discovered that iHance had the most mature platform and happiest customer base of companies that perform such functions. 

He also stated that InsideSales is benefiting from the acquisition as it is inheriting the top talent from iHance. He said the leaders of the company were “wicked smart” and that one would be relocating to Provo, while others with iHance will be moving to San Francisco to open an office for InsideSales in the Bay Area. 

“iHance is excited to join forces with InsideSales.com to accelerate sales through predictive analytics and science,” said Christopher da Cunha, CEO for iHance, in a written statement. “These patented email solutions not only fill a pressing need for sales reps who perform prospecting, but for quota-carrying inside sales and field sales reps responsible for closing deals.

“They are also useful tools for professionals who work in customer support, billing and collections, account management and many other business functions.” 

In addition to the acquisition announcement, InsideSales also announced a number of enhancements and extensions to the company’s sales acceleration platform at the Park City event. 

One product update announcement was the PowerDialer 7.0, which adds new enhancements to a product designed to improve inbound call answer rates. Another product announced was the ‘Sales Indicator,’ which is designed to assist acquisition officers find, hire and coach top sales associates. 

Companies on hand for the event included Adobe, Fidelity, J.P. Morgan, LinkedIn, Morgan Stanley and Zions Bank. 

It was also announced at the event that Elkington was named Entrepreneur of the Year by Ernst and Young for the sales and marketing category in the Utah region.  

InsideSales recently closed a round of Series C funding that reached $100 million. Those funds are being used to boost revenue growth, expand the company’s portfolio of cutting-edge technology solutions for salespeople, expand into new geographic markets and hire new employees.