In generations past, sending and receiving Christmas cards from far away family and friends was a solid tradition. With today’s technologically-linked population, though, each year people often receive fewer and fewer physical cards in their physical mailboxes.

Provo’s Chatbooks is hoping to revive the Christmas card tradition for a new generation, according to Vanessa Quigley, co-founder and Chatbooker-in-chief. Quigley, mother of seven children, has been sending out Christmas cards since her first was a baby. She sees the value in this type of annual reaching out to friends and family, but also recognizes that in today’s world — with instantaneous email, texting and social media — a physical Christmas card might be considered old-fashioned.

“But it fosters connection, and that’s what Chatbooks is about. We’ve discovered in the last four years how this tangible thing is fostering connections,” Quigley said. “We realized, that physical thing — the Christmas card — we can make that connection in a Chatbooks way.”

The Chatbooks way is catered to Chatbooks customers, the bulk of whom are millennial mothers posting pictures on Instagram using their smartphones, Quigley pointed out. Through Chatbooks Instagram Smart Card, the software’s algorithms pull in a user’s most favorited Instagram pictures and assembles them into a Christmas card ready to print.

“We took all the work out of making a photo card and gave you a running start,” Quigley said. “It cuts out a lot of time.”

In keeping with Chatbooks’ business model, the card-making can all be organized, edited and ordered via a mobile device.

Quigley said since they released the Smart Card product in November, they’ve had an influx of users, and multiple requests to make this product available year round for other events and occasions.