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Entrata announces new chief marketing officer

By Ashtyn Asay - | May 11, 2022

Courtesy Entrata

Nico Dato.

Lehi-based Entrata announced Wednesday that it has appointed Nico Dato as its new chief marketing officer.

Entrata is a property management software provider that was founded in 2003. Currently, the company serves more than 20,000 apartment communities nationwide

“We couldn’t be more excited to have Nico join the executive team at Entrata. He’s a leader who has proven time again that he is able to clearly communicate and firmly establish a company’s brand, especially during critical high-growth stages,” Entrata CEO Adam Edmunds said in a press release. “Entrata is poised to grow at an incredible rate in the coming years and Nico is the kind of strong leader and brilliant marketing mind that the company needs to move to its next stages.”

Before his time at Entrata, Dato earned a bachelor’s in economics from the University of Utah. Most recently he served as executive vice president of marketing at Podium, also a Lehi-based tech company, which creates software tools for businesses.

Entrata has experienced exponential growth in recent years, and Dato plans to expand the company’s marketing program accordingly.

“Entrata is one of the fastest growing software companies in real estate, and that was even before last year’s record-setting funding,” Dato said. “The company is now in the perfect position to expand the marketing program and its functions, especially as we continue to grow here in the U.S. as well as internationally.”

In 2021 Entrata closed on a $507 million investment, the largest in Utah’s history. The company plans to use this funding to double business research and development spending while focusing on a more aggressive marketing strategy. Although the company already employs 2,100 people, Dato plans to hire more to help support Entrata’s future.

“One of my main priorities is to continue to hire top talent across the marketing team to support Entrata’s growth and innovation, which is only being accelerated by last year’s infusion of new capital,” Dato said. “With the company’s new and incredibly experienced leadership and their focus on growth, the future couldn’t be more exciting. Entrata really is the place to be, not only in Utah, but in tech.”

The hire comes months after the company was embroiled in controversy after founder and former co-chairman David Bateman resigned from the company after sending antisemitic emails promoting COVID-19 conspiracies to political and business leaders in Utah.

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