The event runs from noon to 7 p.m. and will involve participation from 43 booths and 25 downtown businesses.

Santa Claus will make an appearance from noon to 4 p.m., a tree-lighting ceremony begins at 5:30 p.m., and music and entertainment will go throughout the day.

“Our whole goal is to support every business in Payson, not just on Main Street, but we try to support all the businesses, whether they’re members of the chamber or not,” chamber president Jim Rowland said.

The event comes at a time of frustration for at least one business owner on Payson Main Street.

Garrett Sherwood, the owner of The Center of The Universe Cafe, which opened just over a year ago, said businesses haven’t seen much of a boost following the completion of construction on Main Street late last year.

He said one issue is that Main Street is not a main road people commute through and that there is not much traffic.

“People don’t come to downtown Payson unless they have a reason to,” Sherwood said. “So there’s a lot of people in Payson that don’t come downtown all that often.”

Last year, the Saturday-after-Thanksgiving event, then called Small Business Saturday, was an opportunity to boost some of that traffic. Sherwood said it was his busiest day since they opened.

However, he feels like this year the event is not properly spotlighting the Main Street businesses by changing the name and bringing in outside entities.

“They’re still bringing in food trucks from out of Payson that directly compete with the businesses downtown,” he said.

Sherwood posted an Instagram video where he urged people to spend their dollars on local businesses Saturday instead of the outside vendors.

He said he recognized that the chamber has different priorities and things it’s trying to accomplish, but wanted to make “a little bit of noise” about the importance of shopping local.

“Our focus is really just trying to make the day as best we can for our businesses, and the other businesses in downtown Payson are doing the same thing,” Sherwood said. “We just thought there was an opportunity, with the chamber not putting the focus on shopping local, to say something, to put the spotlight back on it.”

Rowland acknowledged getting foot traffic on Main Street has been a concern and said the hope this year is to get more people to attend the Saturday event by rebranding.

“Not everybody understands what Small Business Saturday means, and we don’t feel that term alone lures people to an event,” he said.

Though he admitted the addition of the food trucks may lure away some daily business from the restaurants, he said including more activities at the event will generate a larger crowd, which would ultimately have a positive effect on Main Street.

“Probably a couple thousand people will show up to this event, and many are going to be introduced to these restaurants and businesses on Main Street who never even knew they existed,” Rowland said.

However, he did say Sherwood’s comments have prompted the chamber to make more effort toward promoting the Main Street businesses.

One activity they’re doing is a downtown passport, where attendees who visit the businesses on Main Street get an opportunity to win a $50 gift card to the five restaurants on Main Street and a chance to win a $150 gift card to Ace if they visit all 25 Main Street businesses participating in the event.

“We’re doing everything we can to drive traffic to all of our brick-and-mortar businesses, as well as the booths, and we’ve invited them all to participate and have something outside their door to kind of lure people into their businesses,” Rowland said.