The Brent Brown Toyota dealership in Orem is embracing a new identity and entering a new chapter with its rebranding to Orem Toyota.

According to the dealership, the change comes with a fresh management team and renewed focus on customer service, along with a commitment to making car buying and servicing an experience tailored to each customer — highlighted by a new motto, “You Lead the Way.”

New name, same legacy

Brent Brown Toyota has been a player in the local automotive world for over two decades. Now, as Orem Toyota, the dealership at 1400 Sandhill Road aims to continue to grow that legacy with a renewed emphasis on community engagement and personalized service.

“Our goal is to give every customer control over their experience,” said Wade Henrie, general manager of Orem Toyota. “Whether you’re exploring a new Toyota or bringing your vehicle in for service, our team is here to meet your needs. It’s about listening to what our customers want and making sure they lead the way.”

What’s new at Orem Toyota?

The dealership’s transformation includes several improvements designed to enhance the customer experience:

• A broader selection of new, certified and pre-owned vehicles to fit different lifestyles.
• An upgraded Service Department.
• The continued availability of popular amenities such as a courtesy shuttle, free Wi-Fi, light refreshments, a kid’s playroom and a complimentary charging station.

A new digital experience

In line with its updated identity, Orem Toyota also has revamped its online presence. Its newly launched website, OremToyota.com, features a new interface intended to make it easy for customers to browse the latest inventory, schedule service appointments, explore financing options and access the dealership’s various programs.