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Pulling a trailer with the 2024 Jeep Wrangler 392, loaded with a video wall and all the gear needed to make the video happen outside the arena while setting up for the Utah County Fair.

Craig Conover, Daily Herald

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The new 2024 Jeep Wrangler, loaded with supplies for the Utah County Fair, proving how adaptable the Wrangler can be.

Craig Conover, Daily Herald

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Inside the new 2024 Jeep Wrangler Rubicon 392.

Courtesy photo

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Inside the new 2024 Jeep Wrangler Rubicon 392.

Courtesy photo

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Inside the new 2024 Jeep Wrangler Rubicon 392.

Courtesy photo

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In the realm of off-road vehicles, few names resonate as profoundly as the Jeep Wrangler. A symbol of rugged adventure and iconic design, the 2024 Jeep Wrangler Rubicon 392 takes this legacy to new heights by combining off-road capability with raw power. After a week spent enjoying the capabilities of the Wrangler, we want to delve into the Rubicon 392’s prowess both on and off the trails, including using it in a unique role in aiding with the setup at the 2023 Utah County Fair.

The Wrangler Rubicon 392 stands as a testament to the unmistakable, bold design that Jeep enthusiasts have come to love. Its classic silhouette, defined by boxy lines and removable doors, retains the core of its heritage while boasting some awesome modern refinements.

The Rubicon trim takes this visual identity to the another level, adorned with aggressive fender flares, all-terrain tires and a functional hood scoop that gives subtle hints at the power beneath it.

Inside, the cabin strikes a rugged balance between functionality and comfort. Premium materials elevate the new model, while intuitive controls and a user-friendly infotainment system cater to modern sensibilities. With the addition of the 12.3-inch infotainment system this year, there was a huge difference when we were using maps or just the included cameras to maneuver at low speed.

While the Rubicon 392’s primary focus is on off-road prowess, it doesn’t compromise on creature comforts, ensuring a pleasurable experience both on and off the beaten path. Also new in the Rubicon were power front seats — we loved them, although some enthusiasts may have other opinions as manual seats have been a standard over the years.

At the heart of the 2024 Wrangler Rubicon 392 lies a beastly powertrain — a 6.4-liter V-8 engine that churns out a formidable 475 horsepower and 470 foot-pounds of torque. Paired with an eight-speed automatic transmission, this power plant moves the Wrangler with an authority rarely seen in this class.

The result is a 0 to 60 mph sprint of 4.5 seconds that defies the conventional notion of an off-road vehicle’s performance capabilities. After a week with the 392, it became apparent that everyone we talked to was most impressed with the large engine and pure adrenaline-pumping power that was included from Jeep.

Driving the Rubicon 392 on Utah’s varied terrains, it became even more evident that it is the perfect 4×4 for all parts of the state. The Quadra-Trac four-wheel-drive system, coupled with the Rock-Trac two-speed transfer case, granted unparalleled traction. Engaging the Selec-Trac system offered various driving modes tailored to specific conditions, ensuring us optimal performance on sand, mud, snow or rock-strewn trails.

In the realm of off-roading, Utah’s diverse landscapes serve as a proving ground for any vehicle capable of the challenge. The Wrangler Rubicon 392 tackled these challenges with ease, traversing uneven terrain, steep inclines and rocky paths without breaking a sweat. The electronic sway bar disconnect enhances articulation, while the locking differentials provide the kind of grip that instilled confidence even in the most treacherous situations.

Utah’s iconic trails, like Moab’s Hell’s Revenge and the stunningly picturesque Alpine Loop, showcase the Wrangler Rubicon 392’s mettle. With its high ground clearance, advanced 4×4 systems and robust suspension, the vehicle conquers obstacles that would deter lesser vehicles. The wealth of innovative technologies, such as hill descent control and Off-Road+ mode, ensure that the Rubicon 392 remains in its element no matter the challenge. Having experienced many different backways in Utah with a Rubicon, we have no doubt it is up for any challenge the great state has to offer.

While the 2024 Wrangler Rubicon 392 excels in conquering trails, it also demonstrated its versatility by playing a unique role at the Utah County Fair. Beyond its off-road prowess, the Rubicon 392 showcased its utilitarian side by assisting Craig in setting up the fairgrounds — a task it took on with the same enthusiasm as it did tackling challenging trails.

Equipped with its impressive towing capacity, the Rubicon 392 hauled equipment and supplies effortlessly, whether it was sound equipment for performances, easy ups for the exhibits or agricultural things for the open class displays — or as Craig found, hauling a trailer with a video wall to the Spanish Fork Fairgrounds.

The rear cargo space, although not the largest in its class, did prove to be more than capable of accommodating a variety of equipment and materials necessary for fair preparations. Craig filled it a couple of times with banners, ear plugs and boxes of shirts for the fair.

As the Rubicon 392 aided Craig in setting up for the Utah County Fair, it showcased an unexpected facet of its character — adaptability. This goes beyond its off-road capabilities; it underscores the fact that this vehicle is not only an adventure companion but also a reliable partner for everyday use taking on tasks that require a combination of strength, capability and versatility.

The Wrangler Rubicon’s presence at the fairgrounds generated curiosity and admiration. Being most likely the only 2024 in the state at the time, it had many asking questions and taking a look inside. Its powerful engine and imposing stance made it a standout, yet its approachability invited conversations about its performance and utility aspects. Fair attendees and organizers alike were drawn to its unique blend of brawn and practicality.

The 2024 Jeep Wrangler Rubicon 392 proved to be an embodiment of Jeep’s commitment to pushing the boundaries of performance and capability. Its marriage of raw power, advanced off-road technology and adaptable utility made it a versatile companion for both the trails and everyday tasks. As it conquered Utah’s rugged terrain and aided in setting up the Utah County Fair, the Rubicon 392 showcased its dynamic nature — a true testament to the spirit of adventure that defines the Jeep brand.

Base price: $87,595

Destination charge: $1,795

Price as driven: $95,945

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