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Domino’s Parmesan Bread Bites are a good addition

By Ken Hoffman - | Mar 1, 2012

This week I reached out for a 16-piece order of Parmesan Bread Bites, new from Domino’s, the global pizza empire with 9,541 restaurants dotting the great American landscape and delivering good will (and meatball subs) to 70 foreign lands.

Parmesan Bread Bites are shiny, cheesy and greasy — a trifecta that guarantees they taste fantastic. Have you ever walked by a pizza-by-the-slice shop in New York City? There’s always a basket of “Garlic Knots” in the window.

That’s what Parmesan Bread Bites taste like. Sixteen of anything sounds like a lot, but I’m not sure that 16 Parmesan Bread Bites will hold you. They’re hard to stop eating once you start.

Here’s the blueprint: little bready sticks with a buttery coating of Parmesan cheese and garlic, baked fresh and delivered warm.

Total calories: 150 (for 4 pieces). Fat grams: 4. Sodium: 190 mg. Dietary fiber: 1 g. Carbs: 23 g. Manufacturer’s suggested retail price: $1.

One dollar for 16? I’ll take it. I don’t care what it is. That’s an amazing deal.

Uh-oh, there’s fine print. Let me peer through the Hubble Telescope … a 16-piece order of Parmesan Bread Bites is $1 … if you also order two medium, two-topping pizzas for $5.99 each. You can order only one box of Parmesan Bread Bites for each two pizzas.

So Domino’s is using Parmesan Bread Bites as a come-on, like supermarkets putting milk on sale so you have to walk to the back left of the store, past all those other delicious items.

If you want to order Parmesan Bread Bites separately, or want extra boxes, they’re $2.99 for the 16-piece box, and $5 for the 32-piece big boy. Suddenly, not such an amazing deal. But still addictively fantastic.

Parmesan Bread Bites are about the size and shape of those yellow circus peanuts you get — and throw away — at Halloween. Circus peanuts are almost as worthless and uneaten as candy corn.

Parmesan Bread Bites are supposed to be two bites big, which means they’re one bite big. But it’s a good bite.

One more drawback: These don’t come with a side of dipping sauce. If you want to dunk these fellas in marinara, bleu cheese, garlic sauce, ranch or jalapeno sauce, you’ll have to ask “Pretty please?” and Domino’s will still charge you extra. How much extra is up to each local restaurant, but you’ll stay under $2 for the whole deal.

These devilish morsels are part of Domino’s new “Think Oven” campaign. Domino’s wants you to be part of its research and development team. Parmesan Bread Bites were thought up by Brian Edler, a Domino’s franchise owner in Findlay, Ohio. Go Buckeyes! Ohio is a swing state, so enjoy the political TV commercials this fall, gang.

Domino’s has put a suggestion box on its Facebook page. You also can submit brainstorms at www.thinkoven.com. I hear Domino’s is looking for more places to hide cheese on its pizzas.

Starting at $4.32/week.

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