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Sprout introduces Dot to TV viewers

By Francine Brokaw community Columnist - | Oct 20, 2016

The Sprout network is bringing the best-selling children’s book “Dot.” to television with a new animated series.

The show, which premieres Saturday on Sprout, follows a tech-savvy 8-year-old girl who uses her tablet and computer to learn about life and the world. Joining forces with The Jim Henson Company, Sprout introduces young viewers to the tech world in a way that enlightens them and piques their curiosity.

“I would say ‘Dot.’ was based on almost a decade of observations and research working in the tech world,” said Randi Zuckerberg, creator and executive producer. “I didn’t set out to write a children’s book. I was writing ‘Dot Complicated,’ which was my business book at the time, and I was spending so much time out on the road, speaking with parents, and no matter what I would get on stage and talk about related to tech and business, everyone afterward wanted to talk to me about their children, about their 2- to 5-year-olds and how tech savvy children are. So I thought, ‘Oh, my gosh, I need to write a book about modern childhood because I’m sitting here, writing a book about being a tech expert, I’m going to get lapped by my 2-year-old.'”

Halle Stanford, another executive producer, said, “At The Jim Henson Company, one of the things that we attempt to do is to get original programming. This is why ‘Dot.’ is so perfect for (us) to create, first, friends for kids, and Dot, when you look at her, you are, like, ‘I want this to be my kid’s first friend.’ So it’s so important (for) the character, to reach out and grab kids from the beginning, and we feel like we have it with Dot. We feel like we have this best friend for kids.”

Matt Fernandes, the third executive producer, said, “We’re developing an app that accompanies the show. It’s called the Dotipedia, and it’s basically a digital scrapbook so kids can build a scrapbook. Along with Dot, they can learn about subjects. They can add to it, sort of like a Wiki page that’s hosted by Dot. So they can read about fish, and they’re encouraged to draw fish or go take a photo of a fish. It’s a fully immersive interactive scrapbook that they can build, that they can share with their parents.”

“And the Dotipedia is something that Dot uses all the times. So kids are going to say, ‘I have her Dotipedia too. We’re looking at the same stuff,’ ” said Stanford.

Fernandes added, “We use this technology as a source of creativity. Kids use tech as creativity and for communication, so all the apps that we’re building reflect that.”

It was important to Zuckerberg to make the main character a girl.

“We lose girls in STEM and math and science at 7, 8 years old, exactly the age Dot is,” she said.

So “Dot.” is going to be an impetus for young girls and boys to use technology in a way that sparks their imagination in math, science and all aspects of life. Instead of simply playing games, they will now want to use technology to learn.

So how do they make the technology spark imaginations?

“I think the challenge is there’s nothing more boring than looking at a person on a laptop or a kid on a tablet,” stated Fernandes. “They are completely unengaged, but what’s going on internally is this busy, magical world. And so what we wanted to do is sort of take her emotional experience and the things that she was seeing on her tablet or on her screens and sort of bring it out so people can see it. So she can kind of swipe things off her screen, and things can run around her room. She can flick a seed, and a tree will grow in her backyard. She can flick a knight, and a knight and a horse will be in her basement. So we really wanted to just sort of use that as a visual language to take what she was seeing on the screen and sort of bring it out into the world.”

“I would love for this to be the next American Girl doll experience, except instead of walking to the store and having tea, you’re building robots and making things and doing cool stuff,” said Zuckerberg. “We’re dreaming big with ‘Dot.’ “

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