Drive-Thru Gourmet: BK introduces a fast-food version of an Italian classic
This week I reached out for a Chicken Parmesan Sandwich, new from the No. 2 burger blaster, Burger King, with 13,000 restaurants worldwide. Monarchy rules.
Now, about the name of this sandwich: How did Burger King come up with “Chicken PARMESAN Sandwich”? Everywhere I’ve ever been, this is a “Chicken PARMIGIANA Sandwich” — same components, the greatest, sloppiest sandwich ever invented. I suspect the powerful Parmesan lobby of spreading lots of soft money for the naming rights. So much for draining the swamp.
Years ago, this would have been a Veal Parmigiana Sandwich, but we’re more enlightened now. Besides, I really can’t tell the difference. If you can find a local, family-owned Italian restaurant that sells Chicken Parmigiana sandwiches, you get one. Dine-in, takeout, whatever.
Here’s the BK Chicken Parmesan Sandwich breakdown: a breaded and deep-fried chicken breast fillet, marinara sauce, melted mozzarella cheese and shaved Parmesan cheese, served on a toasted potato bun.
Total calories: 570. Fat grams: 25. Carbs: 57 g. Sodium: 1,340 mg. Dietary fiber: 2 g. Protein: 32 g. Manufacturer’s suggested retail price: $4.99. With fries and soft drink, $6.99.
Earlier this year, Burger King introduced a new and vastly improved “Crispy Chicken Sandwich” with a real-deal slab of chicken — one breast from one chicken. No more of the King’s old chewed-‘n’-glued, particleboard patties made from bits ‘n’ pieces of several chickens that probably never knew each other.
The Chicken Parmesan Sandwich uses this new breast fillet — crispy outside, moist inside — so we’re off to a good start. The “Italian-style” marinara is pretty in red, but a little bland if you’re hoping for a pizzeria-quality chicken parm sandwich. This is a fast-food emporium, so spicy is dumbed down for the kids in the back seat.
The mozz is warm and stretchy, and the shaved Parmesan is a nice touch. The bun is where this sandwich runs into trouble. A smooth and soft potato bun? No! A chicken parm sandwich belongs on a crusty Italian sub loaf. I want to hear crunch, I want crumbs on my lap. I want a hard, last-bite heel to sop up the marinara spillover. If a chicken parm sandwich doesn’t require three napkins and a mop, might as well order a burger.
Still, let’s give Burger King credit for imagination and effort. The Chicken Parmesan Sandwich is a fill’er-upper, and does deliver drive-thru Italian flavor. Now, if you’ll excuse me, I’m off to find a cannoli to top off my lunch.
One last word of advice for the Burger King marketing department: If you want to sell us on Italian, don’t hire those “Jersey Shore” dimwits Snooki, the Situation and Pauly D to appear in your commercials. They give even chicken parm a bad name.