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LDS dating app launches for Android

By Karissa Neely daily Herald - | Nov 25, 2017

A dating app targeted specifically to LDS singles is rising in popularity both locally and nationwide.

Mutual, a Tinder-like smartphone app that encourages users to swipe up for someone they are interested in, and down for someone they are not, seeks to connect single men and women who belong to The Church of Jesus Christ of Latter-day Saints.

“Part of what makes Mutual unique is the people using it. People using Mutual have different goals than those on other dating apps. Their real end goal is to get married in the temple. It creates a different atmosphere in the app, because people are looking for that, not just to hook up,” said Cooper Boice, Mutual founder.

Boice launched the Apple iOS version of the Mutual app in April 2016, and topped 100,000 downloads. Boice and a small team of part-time workers ran a Kickstarter earlier this year to launch an Android version of the app. This one launched at the beginning of November, and already has about 30,000 downloads.

Just like any dating site, Boice admits Mutual still has its share of “creeps,” but users can report those individuals, and Boice’s team works to “keep everything clean.” In fact, Mutual has its own tongue-in-cheek version of its type of creep — a stereotype the company poked fun at in its latest video celebrating the Android launch.

In it, a girl is approached by that stereotypical recently returned missionary who is sure that he’s had divine revelation she’s the one.

“We created that character as a joke, because everyone knows that stereotype of guy. But he’s not a bad guy, just really awkward. And that guy, maybe he needs to go out on dates to get over that awkwardness. That awkward RM at the beginning, I’ve been there,” Boice laughed. “And somebody’s looking for that guy, so that’s why he ends up with someone in the end.”

Since Mutual’s original launch, Boice said he knows of at least 100 engagements and marriages that resulted from meetings through the app. Because the company is targeted to those of a specific religion, Mutual won’t necessarily grow as big as other dating apps, but Boice is excited about who it can help.

He also feels lucky to have both actors from his Kickstarter video return for this second video celebrating the Android launch. In the first one, Stacey Harkey from “Studio C” and local actress Savanah Smith introduced the concept and app, and ended up walking off together at the end. In the second video, released this month, the duo are now married, and helping a family member find their “the one.”

Boice is the only-full time employee at Mutual, and works remotely with his team of 14 part-time workers, who are based in Utah, California and Arizona. Boice himself is newly married as of six months ago, but isn’t one of Mutual’s many success stories. He and his wife Brittany met through a friend.

“I’m the only guy on earth who’s embarrassed that he didn’t met his wife on a dating app,” Boice said with a laugh.

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