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CRAIG DILGER/Daily Herald Three banners show the newly designed logos for UVU at the unveiling ceremony at UVSC on Friday, November 30, 2007.

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CRAIG DILGER/Daily Herald UVSC President William A. Sederburg announces the unveiling of the official logo for UVU at UVSC on Friday, November 30, 2007.

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Utah Valley State College is a little more ready to become Utah Valley University on July 1, with new logos, fight song, Web site and seal.

The new additions were unveiled Friday.

“It’s quite a process,” said Val Hale, a UVSC vice president and co-chairman of the school’s image committee.

The new university monogram keeps UVSC’s signature color green. Instead of yellow, the new logos use gold. And the monogram has a hidden shape of Utah in the first U of UVU.

Eric White, vice president of creative services at Rare Method, the firm that designed the new logos for the school and athletics, said the new monogram walks the line between classic and contemporary. The letters have beveled edges and no thick serifs unlike BYU’s Y, which has serifs.

“This was not an easy undertaking, and I think the product is a very good one,” said UVSC President William Sederburg.

The mascot is still a wolverine, but the redesigned wolverine is more three-dimensional. The designers turned the wolverine so both eyes show and tried to make it look more like the real animal.

“This wolverine is angry at the moment and ready to pound Portland State,” White said. “This is also a wolverine that you can love.”

The UVSC men’s basketball team plays Portland State at home Saturday — the final day of homecoming week.

Hale and White also showed students and faculty two other athletic logos. Rare method created a vertical interlocking UV, which Hale dubbed the claw. There is also a horizontal UV that Hale dubbed the paw.

“I’ve heard that that one would look especially good on the side of a football helmet,” Hale told the UVSC trustees during a meeting Friday morning where the logos were unanimously approved. UVSC doesn’t have a football team.

UVSC doesn’t have a center landmark either, so the image committee incorporated the entire interlocking campus into the seal.

“The distinguishing feature of our institution is really the architecture,” Hale told the trustees.

The seal features an outline of campus in front of the shadow of Mount Timpanogos.

“Everybody work hard and graduate and this will be on your diploma,” White told students.

UVSC recruited students to the unveiling with free pizza, cookies and T-shirts. Sederburg even got a jacket and a hat from a surprise visitor, Santa Claus, who danced with the cheerleaders before bestowing gifts. Students liked the new logos.

“I think they’re cool. I really think it kind of sets us apart,” said UVSC junior Sarah Balden. “It’s kind of a fresh look.”

UVSC hired Salt-Lake based marketing firm Rare Method in June to create the new look. Hale said the school started the design process early because the new logo effects everything from signs, to letter-heads to T-shirts. Anything with a logo has to be replaced.

The school also gave students a sneak peek at the new Web site. It is based around a bulletin board theme. Users can roll over items and information will pop up in a changing window.

• Brittani Lusk can be reached at 344-2549 or at blusk@heraldextra.com.