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Provo band The National Parks redefine art and music with new video release

By Kari Kenner - Daily Herald - | Mar 11, 2016

Provo band The National Parks has been on the music scene since 2013, but group members are hoping to add a new depth to their sound with their latest music video release, a beautiful take on the song, “Coração.”

The video hit YouTube this week and was created from the work of five different directors and how they felt the music should be interpreted.

“An artist doesn’t get to decide what their piece of art means any more than anyone else,” wrote the band’s manager, Jake Cutler, in a blog post prior to the video’s release. “What inspires an artist to write the song is up to them but when it comes to interpretation, we all get an equal crack at it.”

Cutler’s blog post served as an introduction for the five different directors of the music video, who were able to read it and take in the lyrics and themes of the song before writing and directing their own segments of the music video. The final product became a collaboration of those interpretations.

According to Cutler, sharing art can be an intimidating thing because “the final product is just a small fraction of the thought and feeling that combined to create the piece, and it’s hard to know how people are going to respond to that.

“I think this whole discussion about meaning and interpretation and audience reaction helps demonstrate another really important fact: the person on the other end is a crucial element of the artistic experience and whatever they bring to their experience with the art is, for them, part of it,” Cutler said.

Using “Coração” as an example, Cutler explained how the word “coração” means “heart” in Portuguese, a language lead singer and guitarist Brady Parks speaks from his two years of living in Brazil. The song was written as a reflection of that experience, but those who listen to it will most likely relate it to something entirely different.

Ultimately, according to Cutler, “It’s a song about those times when you have to let go of something really good because somehow you know that the very act of holding on to it would ruin it.”

“You sense that the brevity is intrinsic to its beauty,” he said.

Though the song relates to a personal experience for Parks, it has the potential to mean something entirely different to someone else because, when it comes to art, everything is up for interpretation, and our experiences color the way we view and understand it, whether that art be verbal, like music, visual like paintings or an experience like theater or dance. That art is inspired by something, but can be perceived as something entirely different.

“Up until a few years ago it hadn’t ever occurred to me that many (if not most) songs are nonfiction. Inspired by real events. True stories,” Cutler said of his own understanding of the subject. “I’m not sure why but music always just seemed to me to fit in with movies or novels — things written by real people but not about real people. It also didn’t occur to me that the people writing the songs weren’t writing about other people. They were often writing about themselves and sometimes in very personal ways.”

When it comes to “Coração,” Cutler explained that its ability to strike up different emotions in different people is part of what makes it special.

“When a song really succeeds it does way more than just entertain,” he said. “People are entertained by cat videos and Flappy Bird. The bar for entertainment is low. Art does entertain but it is supposed to do something more. I think that when music becomes art it somehow pulls together a mix of sounds and words in a way that encourage us to look square at this big bustling world and say, ‘Sheesh, what an intricate murky mess,’ but also, ‘Hey wait, maybe it’s actually sorta beautiful from this angle,’ and maybe even, ‘Wow, it sure is nice to know that someone else is seeing this because for awhile there it felt like I was going through this thing alone.’ “

You can watch the video for “Coração” yourself online at bit.ly/226wGdB, or read more about what inspired it by heading to bit.ly/1P4k9ut.

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