After BYU avoids field storm fine, Crumbl CEO redirects part of donation to pay off Provo City School District student lunch fees

Courtesy BYU Photo
BYU fans storm the field after a 24-21 victory against rival Utah at LaVell Edwards Stadium on Saturday, Oct. 18, 2025.Crumbl Cookies CEO Jason McGowan announced Saturday he would pay the $50,000 fine expected to be levied against the university by the Big 12 Conference after fans stormed the field to celebrate the Cougars’ 24-21 win over Utah.
When the Big 12 announced Tuesday BYU would not be sanctioned for the field storm because they follow safety procedures, McGowan appeared to be off the hook.
Instead, he decided to give the money to different causes.
“Here’s the play: Instead of a fine, that money’s going straight to our players through an NIL,” McGowan said on X Wednesday. “And because of your overwhelming support and inspired by Kalani (Sitake’s) love for his opponents, every bit of student lunch debt in the Provo City and Salt Lake City school districts for all schools was wiped out this morning.”
A Provo City School District spokesperson confirmed to the Daily Herald that McGowan contacted the district Wednesday morning and paid off “a little over $30,000” in school lunch debt.
“Incredible generosity! Thanks to Jason McGowan, all student lunch debt in Provo City School District has been paid off! We’re so grateful for this amazing support,” the district added on Facebook.
The Provo City School District serves approximately 14,000 students and consists of two public high schools, an alternative high school, two middle schools, 13 elementary schools and a K-12 web-based school.