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A video screenshot from Eagle Mountain's ShopFest Utah in 2024 is shown.

Courtesy Valley Crossroads Chamber of Commerce

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A sign outside of Cory Wride Memorial Park in Eagle Mountain advertising the ShopFest Utah is shown on Thursday, Sept. 4, 2025.

Curtis Booker, Daily Herald

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A undated photo from Eagle Mountain's ShopFest Utah in 2023 is pictured.

Courtesy ShopFest Utah

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Hundreds of small businesses from across the state will descend on Eagle Mountain this weekend for what has become one of the city’s most popular events.

ShopFest Utah, Eagle Mountain’s premier small-business festival, returns to Cory B. Wride Memorial Park this Saturday.

More than 300 small businesses hailing from 70 communities throughout Utah are expected to be on hand for the one-day shopping experience, according to the city’s website.

According to The Valley Crossroads Chamber of Commerce, which organizes ShopFest Utah, the event has grown exponentially since its early days.

“It started as this quaint little street fair and quickly outgrew the street that it was on,” said Melissa Clark, CEO of the Valley Crossroads Chamber of Commerce.

In 2016, organizers refocused Eagle Mountain’s street fair with the goal of boosting awareness of small businesses. As participation from business owners and attendees grew, the event’s original location on Peregrine Road became too small.

The Valley Crossroads Chamber of Commerce assumed management of the event in 2018. A year later, it was relocated to its current site and rebranded as ShopFest Utah to garner a statewide attraction.

Businesses at ShopFest Utah range from arts and crafts, apparel, home goods, jewelry, pet supplies, technology and outdoor gear, among numerous other items.

The event also includes entertainment, various services, and new for this year, a section for young entrepreneurs. 

“We have thousands of shoppers (who) come from all over the Intermountain West and small businesses spanning from Logan to St. George and from Grantsville to Vernal,” Clark said. “Eagle Mountain is the place where shoppers come to shop and businesses come to grow.”

Clark said ShopFest Utah serves as a platform where small businesses in various stages of growth can gain visibility and learn from classes offered by the Chamber to help them flourish.

“We as a chamber kind of have this philosophy to take people from table to tech, meaning that they start at a table at ShopFest, and maybe they’re selling to the people that walk through that day, but we have all sorts of resources that we provide to help them eventually have a website, do e-commerce and some of those other things,” she told the Daily Herald. “So this is just the very beginning of Eagle Mountain’s commitment to our small businesses.”

Clark said the selection process begins at the start of each year with first priority open to local businesses in Eagle Mountain, Saratoga Springs and other areas that are members of the chamber. Booth space is then opened to past vendors and small business owners statewide.

The festival aims to attract a diverse range of entrepreneurs from various industries without having too many businesses offering the same type of product or service.

“If someone’s selling tumblers, we may have two (or) three at the max of something so that we can control and make sure that it’s not over saturated in any one type,” Clark said.

Organizers say ShopFest has become a showcase of Eagle Mountain’s community spirit and its ability to uplift entrepreneurs, many who have been able to expand their reach and thrive.

ShopFest Utah will take place from 9 a.m. to 5 p.m. Saturday.

Eagle Mountain city officials say parking will be available on-site at Cory B. Wride Memorial Park, with overflow lots helping to manage the large crowds expected. 

Admission is free, and people are encouraged to arrive early to avoid traffic along Pony Express Parkway.

More details, including maps of vendor booths and entertainment schedules, are available at shopfestutah.com.