Orem approves new city flag design as rebranding continues
On Tuesday, after months of discussion, the Orem City Council moved approved the final design for a new flag. The vote was unanimous in favor of the new design with council members Terry Peterson and Tom Macdonald excused.
The new city flag includes three elements — mountains, the word “Orem” and the phrase “Family City USA.”
“That’s a great flag,” Mayor Dave Young said after the vote.
In an earlier work session, Jacob Brooks, of Brooks Advertising, said the Orem flag should be simplistic. Brooks offered that the design should be memorable and legible while simple, referencing the Canadian and Japanese flags.
The Orem rebranding will use the flag as the core design and is to be used on city vehicles, particularly police cars, on stationary and other items and communications.
“The City Council has discussed the new flag in several work sessions and have all agreed on this new design,” said Pete Wolfley, city communications manager. “The main objective in redesigning the flag was to include the city’s official slogan: Family City USA.”
The final design was supported heavily by council member LaNae Millett, who stepped up to voice her desire to have a white background.
“The new flag design features the full city logo in all of its symbolism. The yellow circle represents the sun and energy. The blue line represents the mountains and life. The gray line represents water and stability,” Wolfley said.
The flags will be made by Colonial Flag in Salt Lake and should be ready to put on all city flag poles with in the next month.