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Vineyard announces new 40,000-square-foot grocery store for Utah City

By Genelle Pugmire - | Sep 7, 2023

Illustration courtesy Vineyard City

A rendering of the planned 40,000-square-foot Bella's Market grocery store coming to Vineyard. The custom concept store, being built in conjunction with Lee's Marketplace, is slated to open sometime in 2025.

It has been a long time in the making, but on Thursday it was announced that Vineyard will be getting a grocery store.

Utah City development, Vineyard and Lee’s Marketplace announced a joint effort to form “Bella’s Market” a 40,000-square-foot custom concept store.

It will be located at 800 North near the FrontRunner station and the Huntsman Cancer Institute inside the Utah City development.

“We’ve partnered with Lee’s Marketplace because they run clean and respected stores with excellent customer service. They understand the needs of Utah families and share our ambition to create a unique experience that caters to the needs of the community and aligns with the vision of Utah City,” said Abel Porter, director of retail operations for Bella’s Market.

Bella’s Market will be one of the first amenities added to the new mixed-use Utah City development. The operating partnership will be with Lee’s, but Bella’s Market will be a custom store offering local products and essential staples, set within a store that is designed for gathering.

Courtesy Woodbury Corp.

A rendering showing a potential Utah City marketplace.

“We are very excited to partner with Utah City to bring this new grocery store to life,” said Jon Badger, president and CEO of Lee’s Marketplace. “Our goal is to create a bright, clean gathering place for guests, with the same family-friendly pricing and service they’ve come to expect of a Lee’s Marketplace, but customized to Utah City with extra, unique touches and offerings that can only be found in this one location.”

According to a press announcement, the new market will have an elevated but approachable feel, incorporating large windows and natural light, greenery, freshness and variety, with the ability to evolve with the needs of the growing community.

The store will be equipped with touchless checkout and in-city delivery services, and operators are pledging to stay on top of customer experience trends. It will also have outside amenities for eating and even a game of pickleball.

Architecture and design are currently underway and construction on the new grocery store is anticipated to begin in 2024 with a completion date sometime in 2025.

“We are thrilled to announce Bella’s, Vineyard’s new grocery store. It comes as another noteworthy milestone in our downtown expansion, alongside the Huntsman Cancer Institute headquarters,” said Vineyard Mayor Julie Fullmer. “We’ve worked hard to create an economic hub to attract this amenity and provide easy access to Bella’s with a new freeway connection and the construction of the Vineyard connector. Bella’s offers great location, design, quality products and affordable prices for our community where they will enjoy exceptional food, community and convenience.”

“This is long awaited for our residents,” she added.

“After several years of careful and thoughtful planning, we are thrilled to announce our first grocery store, marking a significant step in our city’s economic development journey,” said Cristy Welsh, a member of the Vineyard City Council. “We are proud of our partnership with Utah City and our shared dedication to strategic growth. The chosen location aligns with the city’s vision by providing accessibility and convenience for residents, while the added amenities and quality of grocer ensure it will be a staple in our community for years to come. This development isn’t just about a store; it’s about enhancing the quality of life for our residents, providing a reliable source of fresh goods and fostering a stronger, more vibrant community.”

While having an upscale feel, Welsh said prices at Bella’s will be consistent with the needs of all families — somewhere between a Winco and a Harmons. “We are also bringing in amenities that are even more than you’re expecting,” she said.

Welsh has been in negotiations for nearly 10 years on a grocery store and says it is fulfilling to her on a personal level.

Lee’s Marketplace is a local, family-owned grocery business that has grown from its first store in 1981 to seven locations, including stores in Logan, North Ogden, Smithfield, Heber, North Salt Lake, Herriman and Richmond.


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