The National Park Service said a 40-year-old man died Saturday after falling approximately 150 to 200 feet while canyoneering with three others near the exit of Heaps Canyon at the park.

“The group of four were following their permitted itinerary through Heaps Canyon when the incident occurred,” an NPS press release said.

The victim was identified as Justin Bingham by his company, Opiniion, a software operation that works with property management companies to enhance resident satisfaction.

A Utah Department of Public Safety helicopter hoisted Bingham out to an area near Watchman Campground. Crews worked to render aid and Life Flight arrived to transport him to a hospital, but he was pronounced dead before getting on board, according to park officials.

More than 50 people from multiple agencies responded to the incident.

“Justin was involved in a tragic accident while enjoying one of his greatest passions–exploring the outdoors,” Opiniion said Monday on its website.

Bingham is described by his staff as an eternal optimist, always believing things would work out.

He was marked by his love and respect for members of the team at Opiniion.

“Justin knew each of us by name and made a point when he came into the office to say hello to everyone individually, every single day,” the company said. “We never doubted his love for us and for those with whom he was associated.”

The company called him a visionary who valued building meaningful relationships and having a lasting impact on everyone who had the privilege of knowing him.

Bingham leaves behind a wife and four children, according to his Instagram account.

The Bingham family often shared their lives through a YouTube channel called “Our Life In ‘Holland'” which has over 143,000 subscribers.

“Justin wasn’t just a leader here at Opiniion–he was a mentor, a dad, and a friend to many of us,” said Devin Shurtleff, Opiniion co-founder and chief operating officer, in a statement. “He believed that the relationships we build are what make this work meaningful, and he truly lived that every day.”

Officials with Opiniion have asked for privacy and understanding for his family during this time.

According to the National Park Service, the remaining members of Bingham’s group survived.

On Sunday, two of the three canyoneers were rescued via DPS helicopter, while Zion National Park search and rescue crews assisted the third by rappelling down the canyon, the release said.

It’s unclear how Bingham and the three others knew one another.

Bingham would’ve turned 41 on Tuesday.

“We will always remember his optimism, his kindness, and the hard work that brought Opiniion to where it is today,” the company said.