State auditor releases revenue data from special group license plate program. Here’s how BYU and UVU did

Courtesy Utah Motor Vehicle Division
Utah Valley University's specialty license plate is pictured.The blue Y’s and green Wolverines displayed on license plates throughout Utah County don’t just show off school pride — they generate scholarship funds for their respective institutions.
The Utah State Auditor announced Wednesday the results of the state-run special group license plate program and found it generated over $15.7 million in revenue across a five-year period.
The funds for each specialty license plate are directed back to the respective entities, which include colleges and universities, private nonprofit organizations and state agencies.
Brigham Young University generated $647,567 in scholarships, accounting for eighth overall among license plates and third by a university, while Utah Valley University was fifth among universities with $113,850.
“The Utah Division of Motor Vehicles manages a robust program offering specialty plates that range from colleges and universities to nonprofit causes like the Huntsman Cancer Institute and the Utah Autism Council, as well as plates that support vital state agency programs, including the Departments of Transportation, Wildlife Resources, and of Veterans and Military Affairs,” State Auditor Tina Cannon said in a release.
Despite being introduced only recently, in 2023, the historic black and white license plate drove away with the title, generating over $4.4 million in revenue in less than a two-year span to give back to the Historical Society of Utah and the Transportation Investment fund.
“It’s no surprise that the newest addition — the retro black and white Historic Utah plate — has quickly emerged as the top revenue generator, producing nearly $4.5 million in just two years,” Cannon said. “This underscores the growing influence and success of these specialty plates, which not only provide Utahns a unique way to demonstrate their interests but also contribute funds to supporting deserving causes and organizations.”
The University of Utah license plate was the second-most popular in the five-year span, generating nearly $3 million toward its scholarship fund, while the third-place wildlife plates amounted to $1,919,235 toward the Department of Natural Resources. The second-most popular university — placing fourth overall among plate designs — was Utah State, with just over $1 million generated.
Other organizations landing in the top 10 were the Department of Veterans and Military Affairs, with $1,014,747 made on all veteran plates; the Honoring Heroes Foundation, which garnered $700,000; and the Utah Firefighters Association, which made $674,527 from its firefighter plate.
Among professional sports team plates, the Utah Jazz led with $380,427 for its foundation, and Real Salt Lake made $202,050.
A standard plate fee is $12.50, but after that the cost of each specialty fee varies. For BYU, the initial contribution is $35, followed by a $35 annual contribution. UVU’s license plate requires a $25 initial and annual contribution.