Maple Mountain students win business competition, $20k for startup company

Courtesy American First Credit Union
Jenna Rowley, left, and Emily Holmes pose with their winning check at the Invest Nest competition Monday, May, 7, 2025, in Salem.Two Maple Mountain High School students came away big winners Monday after competing in a business competition in Salem modeled after “Shark Tank.”
Jenna Rowley and Emily Holmes won the Invest Nest Regional Finals and a $20,000 business scholarship for their startup business, “Menstrual Magik.”
Their product is a chocolate bar containing natural caffeine and a pain reliever to help ease the side effects of women’s menstrual cycles.
“We both have talked about wanting to continue this business, and this is just a perfect avenue to be able to do that,” Holmes said. “We have so much help now. … We have so many more resources.”
Hosted by Invest Nest and sponsored by American First Credit Union, seven high school teams from Utah and Idaho competed in the final competition at the Advanced Learning Center.
The finalists presented their pitches in front of five local business leaders: Mixhers CEO Jess Toolson, Gabb founding partner Lance Black, iHub Managing Director Corbin Church, American First Credit Union Senior Vice President Blake Weathers and Crumbl Senior Director David Stephenson.
Holmes and Rowley acknowledged they were nervous prior to giving their pitch, but said they’d rehearsed it and were well prepared. Winning the competition opens doors to the future, the students believe.
“It is such a big help to our business,” Rowley said. “Now I really feel like it could be a real thing, like this could be my future right here. It feels amazing to me.”
Also in the contest was Provo City School District student Jared Faulkner, who presented his product, iDENTify Automotive, an artificial-intelligence-powered app that can quickly assess any damage or wear and tear on a vehicle.
Invest Nest founder J.W. Davis said he started the organization to “awaken the entrepreneurial spirit of our youth.”
Monday marked the eighth year of the contest, and Davis said he hopes more students start new businesses and pitch them to Invest Nest.
“I would say to the kids, get started with a business,” he said. “The business that you start first is not going to be the business that makes you a lot of money, but you have to start somewhere. And so Invest Nest is a great opportunity to join.”