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Guest opinion: Nurturing LGBTQ+ small business ownership in Utah

Celebrating PRIDE Month and supporting entrepreneurship

By Marla Trollan - Special to the Daily Herald | Jun 10, 2023

Utah, often known as the “Beehive State,” boasts breathtaking landscapes and vibrant communities. However, like many other regions, Utah has faced challenges in achieving LGBTQ+ rights and inclusivity. According to a Gallup survey in 2017 it is estimated 4.5% of our population identify as LGBTQ+, that is roughly 150,000 Utah citizens who identify at LGBTQ+. Although significant progress has been made for inclusion, LGBTQ+ small business owners in Utah and nationwide, still encounter unique obstacles on their entrepreneurial journeys. These businesses make a substantial contribution to our economy, the National LGBTQ+ Chamber of Commerce reports that LGBTQ+ businesses generate an estimated $1.7 trillion in annual economic impact. It is important for us to collectively support the LGBTQ+ community, not only in June but throughout the entire year by actively engaging with LGBTQ+-owned small businesses.

Ways to support LGBTQ+ entrepreneurs

1. Visit LGBTQ+-owned businesses: One of the most impactful ways to support the LGBTQ+ community is to actively engage with and shop at LGBTQ+-owned small businesses. By consciously choosing to support these businesses, we can contribute to their success and foster a more inclusive economy.

2. Spread the word: Use social media platforms and word-of-mouth to share information about LGBTQ+-owned businesses you appreciate. Amplify their voices, promote their products or services, and encourage others to support them as well.

3. Engage with LGBTQ+ business networks: Join local LGBTQ+ chambers of commerce or business associations to connect with LGBTQ+ entrepreneurs and access resources, mentorship programs and networking opportunities. By actively participating, you contribute to the growth and empowerment of LGBTQ+ small business owners.

4. Volunteer and collaborate: Offer your skills, expertise or resources to support LGBTQ+-owned small businesses. Volunteer your time, collaborate on projects or provide pro bono services. By extending a helping hand, you contribute to their success and foster a sense of community.

5. Advocate for inclusive policies: Support and advocate for nondiscrimination policies and equal rights for LGBTQ+ individuals in both the public and private sectors. Encourage corporations, government entities and local communities to implement inclusive practices and supplier diversity programs that create opportunities for LGBTQ+-owned businesses.

During PRIDE Month, and every month, let us celebrate the accomplishments of LGBTQ+ small businesses and actively support LGBTQ+ entrepreneurs. We can each advocate for an inclusive environment, where all entrepreneurs can thrive. Let us stand together as allies and actively support the LGBTQ+ community in their entrepreneurial endeavors.

Marla Trollan is the U.S. Small Business Administration’s Utah district director.

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