Guest opinion: Sustainability needs to be central in preparation for upcoming Utah Olympics
Courtesy Melissa Majchrzak
Gov. Spencer Cox unveils a new logo and slogan for the 2034 Utah Winter Olympics on Monday, Nov. 24, 2025, at the Salt Lake City International Airport.In 2034, the Winter Olympic Games will again be hosted by Salt Lake City, Utah.
Snowbasin Ski Resort, as of 2025, is officially the venue for all the Olympic Alpine Skiing Events: Slalom, Giant Slalom, Super G, Downhill, and Alpine Combined. As a long-tenured Certified Ski Instructor for Snowbasin, I am blessed to have a front-row seat for the second time in my career.
Northern Utah business and political leaders appeared in the media last summer pledging support to the Olympic Committee in preparing for the Games. The International Olympic Committee (IOC) and Salt Lake Organizing Committees (SLOC) are promoting “Sustainability” as a key objective for the 2034 Games.
Additional media can be found by searching online for “Sustainability in the 2034 Olympics.”
Utah is home to passionate, expert sustainability leaders, and I am proud to be among them. The Olympics are a platform to showcase our efforts, attract media attention, educate, and raise the bar for sustainability in sports and large media events.
The Brendle Group, based in Colorado, has been appointed as the official 2034 Olympic sustainability partner. Their philosophy: leverage existing infrastructure, reduce environmental impact, embrace clean energy, and more. Their plans are in the early stages at this time. I have shared with them my resume, a letter of introduction, and expressed my unconditional support.
My goal is to ensure that the International Olympic Committee (IOC), Salt Lake Olympic Committee (SLOC), Northern Utah government, business leaders, and the Brendle Group are aware of this local expertise and the energy we bring to the table. It would be idealistic to think all of the Earth’s pollution and climate problems can be addressed in eight short years. Realistically, Utah can commit to a couple of key projects that will have a positive impact.
I propose four key objectives:
- Inform – Report to Brendle, SLOC, and the IOC about Utah sustainability efforts already underway.
- Collaborate – Work with Brendle, the IOC, SLOC, and others to define realistic, actionable goals.
- Implement – Deliver using Utah talent, Utah contractors, Utah workforce, and Utah resources.
- Inspire – Inspire the next generation to carry the Sustainability Torch into the future.
I hope this sparks a vibrant, collective conversation and action.
Daniel Keiley is a retired aerospace engineer, a clean energy consultant and advocate who is North American Board certified and a professional ski instructor at Snowbasin, Utah.


