From a Be Loving Hotline to offering families in need a “staycation” to “Reverse Adoption” initiatives, Western States Lodging and Management (WSLM) has brought to life our core value of “Be Loving” with a campaign designed to ripple kindness across the communities we serve.

Through Jan. 31, WSLM-managed properties across our hospitality and senior living sectors will foster acts of compassion along with a Be Loving Hotline for anyone in need of inspirational words during the new year.

To offer individuals a comforting message or a moment of positivity, WSLM offers a Be Loving Hotline at 855-303-LOVE. This dedicated line is open 24/7 to anyone and features recordings of kindness, hope and encouragement from our associates and residents.

At WSLM’s 28 Utah hospitality properties, the Be Loving campaign supports families in need through Personal Touch Stays that offer complimentary weekend “staycations” to foster families, disaster survivors and veterans in need.

Through partnerships with local foster groups, the Red Cross and VA organizations, these stays provide a relaxing retreat, a small gesture to ease the weight of challenging circumstances and offer families quality time together in the new year.

WSLM’s 13 Utah Legacy Retirement Communities that include Legacy Village of Provo create intergenerational connections by “adopting” foster children and at-risk youth.

The Reverse Adoption initiative encourages independent living, assisted living and memory care residents to share connections with children to bond through shared experiences that offer a sense of love, belonging and warmth.

Our Be Loving campaign personifies WSLM’s mission of “Serving You Like Family,” our hallmark Personal Touch Culture and our corporate value of “Be Loving.”

We believe every person has inherent worth and encourage our associates to create loving and meaningful connections with each other, residents and guests in addition to the greater community.

Acts of love have a powerful ripple effect. We believe that one act of kindness can change the world.

Jennifer Knecht, Western States Lodging and Management chief revenue officer; Provo