Big 12 basketball tournament will feature latest in floor technology
Courtesy Big 12 Conference
The baskets will still be 10 feet feet high and the basketball is still going to be 29.5 inches in circumference, but the Big 12 basketball tournaments in March are going to feature some pretty cool innovations.
The conference announced on Wednesday it would be featuring ASB GlassFloor at this year’s Big 12 men’s and women’s basketball tournaments at T-Mobile Arena in Kansas City.
Imagine the floor as the world’s largest electronic tablet, with limitless designs, and that’s what fans will see. Team logos, for sure, but also unique graphics to enhance the game experience, with real-time advertisements and games for fans to enjoy.
Here’s the news release from the Big 12 to explain more:
IRVING, Texas – The Big 12 Conference and ASB GlassFloor today introduced a state-of-the-art full LED video sports floor that will debut at the 2026 Phillips 66 Big 12 Men’s and Women’s Basketball Tournaments this March at the T-Mobile Center in Kansas City. The Tournaments will mark the first time ASB GlassFloor’s LED court technology will be used for official competition in the United States, representing a significant milestone in the modernization of college athletics. Beyond its use at the Big 12 Basketball Tournaments, this initiative reflects a shared vision to advance innovation in sports, exploring new ways to enhance competition, fan engagement, and the overall game-day experience. ASB’s GlassFloor is a next-generation, high-performance sports floor that meets the standards of modern hardwood courts. Integrated LED technology beneath the playing surface unlocks dynamic, interactive digital graphics and capabilities impossible on traditional courts. Vetted at the highest levels and used during events at NBA All Star 2024, as well as in EuroLeague professional games and FIBA-sanctioned competitions, the digital court enhances the fan experience both in-arena and on broadcast. It enables real-time branding, in-game activations, and data-driven visuals that seamlessly adapt across basketball and other sports without compromising performance, durability, or student-athlete safety.
“Our goal at the Big 12 is simple: keep raising the bar,” said Big 12 Commissioner Brett Yormark. “Elevating our league’s profile and adding real value to our programs requires a willingness to push boundaries. Last year, the introduction of the XII pattern on our tournament court did exactly that, and this year we’re taking the next step with ASB GlassFloor. This technology represents the future and bringing it to our basketball tournaments reinforces our commitment to innovation, positioning the Big 12 as a different league and national leader in elevating the game.” ASB GlassFloor will make its official debut at the 2026 Phillips 66 Big 12 Women’s Basketball Tournament, tipping off Wednesday, March 4, and will also be used for the Men’s Tournament, which begins Tuesday, March 10. Throughout both Tournaments, the court will be used to highlight new partnership opportunities, elevate fan engagement and enhance in-game entertainment. During each matchup, visual effects displayed on the court could include:
– Dynamic court designs
– Shot charts
– Interactive games for fans during timeouts
– Immersive animations following key plays and moments
The 2026 Phillips 66 Big 12 Women’s Basketball Tournament will take place March 4-8/9, while the Men’s Basketball Tournament will be played March 10-14. The Big 12 currently boasts the most top 25 ranked men’s basketball teams of any conference in America (six), including No. 1 Arizona. The Conference also features three programs in Nielsen’s top 10 most-watched women’s college basketball programs (Iowa State, Oklahoma State and Baylor), and entered the week with 10 of its 16 women’s basketball teams at .500 or better in Conference play. Games will be broadcast across ESPN, ESPN2, ESPNU and ESPN+. Additional enhancements for the 2026 Phillips 66 Big 12 Men’s and Women’s Basketball Tournaments will be announced in the coming weeks. For more information and to purchase tickets for both tournaments, visit www.big12sports.com.
