UVU Athletics leaning into AI storytelling
UVU senior CJ Colyer (right) celebrates with junior Brody Block after Colyer hit a home run during the WAC quarterfinal game against Abilene Christian at Hohokam Stadium in Mesa, Arizona, on Thursday, May 22, 2025.
Utah Valley University Athletics is proud to announce a new partnership with FanWord, a leading storytelling and technology company in college sports. As part of the collaboration, UVU will adopt FanWord Assist, the company’s AI-powered software, to elevate its storytelling efforts and deliver more compelling content about its student-athletes, coaches, and teams.
This partnership makes Utah Valley the first school from the Western Athletic Conference (WAC) to integrate FanWord Assist, further solidifying its reputation as an innovative and forward-thinking athletic department.
FanWord Assist is built to support college athletic departments in producing high-quality written content faster and more efficiently. From game recaps and athlete features to custom player bios and alumni spotlights, the platform empowers UVU’s communications team to amplify stories that highlight the personal journeys and accomplishments of its student-athletes, both on and off the field.
“We’re thrilled to partner with FanWord,” said UVU Sr. Associate AD Clint Burgi. “Athletic communicators are in the storytelling business and while it’s been easy to get away from that, FanWord will provide us an avenue to tell more stories and give the student-athletes the recognition they deserve.”
Utah Valley’s athletic success across a wide range of sports–from wrestling and basketball to soccer and track and field–has elevated the university’s national profile. Now, with FanWord Assist, the Wolverines aim to match their athletic achievements with storytelling excellence, enhancing how fans, recruits, and alumni engage with UVU Athletics.
“We’re excited to welcome Utah Valley to our growing network of partners,” said Christopher Aumueller, CEO of FanWord. “What makes UVU stand out is not just their competitive success, but how deeply they care about telling the full story of their athletic community which perfectly aligns with our mission.”
This collaboration supports UVU’s broader mission to foster a strong athletic identity that resonates far beyond the scoreboard. Through FanWord Assist’s enhanced capabilities, the university will be better positioned to connect with fans, deepen alumni engagement, and provide student-athletes with a storytelling platform that supports their personal brands in the NIL era.
FanWord is one of the leading sports storytelling & technology companies in the college sports industry and currently works with more than 90 athletic organizations across all levels.
