Gabb Wireless creates kid-friendly music platform
Lehi-based Gabb Wireless launched a new streaming service for kids Wednesday. The service, called Gabb Music, is believed by creators to be the largest clean music library curated for kids.
Gabb Music uses an AI software filtration system to curate songs for kids from almost every era and genre — all without swearing, drug references or innuendos. The streaming service is radio-style, so kids pick from different music mixes.
“Music is the number one requested item from our Gabb kids and parents. Instead of settling for another music service, we built our own filtration system and experience. This will allow kids and teens to listen to many of the hits without the explicits,” Nate Randle, CEO of Gabb Wireless, said in a press release. “We built safe tech from the ground up, and now we’re doing it with music.”
Gabb Music uses tools like Tuned Global’s music catalog delivery service, LyricFind’s data analysis solution LyricIQ and even human review to scan through millions of songs. So far, the streaming service features over 100 mixes, with new music added each week.
Anne Marie McDonald, VP of public relations and communications for Gabb Wireless, sees the need for a kid-friendly streaming service as a mother of four.
“We love music at our house, and I understand that even the Top 100 Billboard hits, seven out of 10 have explicit lyrics,” she said. “That is just not a standard that is okay, so we developed this clean streaming service so that it would be that perfect solution for families.”
As the parent of a teen, McDonald said that Gabb Music isn’t meant just for young kids, but for the whole family.
“It works great because it’s not Kidz Bop, it’s actual real hits and music. And with our proprietary AI intelligence, we’ve been able to have a system that makes it so the songs are safe,” she said. “And it’s not just the lyrics, but also the context.”
According to McDonald, the company has already received a positive global response to Gabb Music.
“People just love the idea of a clean streaming music service,” she said.
Gabb Wireless is a cellular network company that was founded in 2018 with the mission to provide safe technology solutions for kids. The company has developed the Gabb Phone and Gabb Phone Plus, which are cell phones for kids without the internet, social media apps, or games.
Gabb Music is exclusively available on the Gabb Phone and Gabb Phone Plus. People can find more information at https://gabbwireless.com/gabb-music.