The film debuted as part of the “NBA Films for Fans” initiative that involves filmmakers from around the world who were commissioned by the NBA to create films that explore the league’s influence across the globe.

BYU AdLab students competed against other professional film directors by submitting a script and a storyline that told the history of the Utah Jazz in a unique way. Their film is the only student-led production that was be featured during All-Star festivities.

“We could have done a documentary-type film, but we wanted to do something different. The AdLab helped prepare us to work under tight deadlines, writing scripts, and pitching our ideas,” said BYU advertising student John Starkweather, who wrote the film’s script. “We had one week from when we got the brief from the NBA to then putting together a script and submitting it.”

The film tells the story of a lifelong Jazz fan who cherishes his vintage, food-stained Jazz t-shirt because of the memories it evokes in him.

Courtesy John Starkweather

“I’ve spent a lot of time collecting vintage clothing, so when it came to this project, we thought it would be interesting to tell the history of the Jazz through a shirt. We decided to do something with this vintage t-shirt that is relevant and would resonate with viewers,” said Starkweather.

Starkweather, who will graduate from BYU this April, credits his experience in the AdLab — and many BYU professors — for preparing him to meet real-world opportunities.

“Working with the Jazz was such a great experience,” he said. “We worked with the Jazz creative director, Chris George, who is also a BYU alum. He helped refine the script and make everything smooth.”

The BYU team of students who helped create and produce the film include: Taylor Ballard (director), Starkweather (writer), Tanner Jackson (photography director) and Morgan Capener (art director).

The film is available to view in the NBA app.