Jacob Nielson, Daily Herald

Since opening a Nothing Bundt Cake bakery in St. George five years ago, owning a franchise has been a family affair for Claudia and Kelly Clayton.

With the help of their six children — especially their daughters, Kelsey, Cassidy and Lisa — the married couple of 42 years found success with their St. George business and felt it was time to chase another opportunity.

So the current Payson residents opened a new Nothing Bundt Cake bakery on 407 East and 1000 North in Spanish Fork on Dec. 19. The opening marks the 10th location of the popular bakery in Utah and the first on the southern end of Utah Valley.

The enjoyment the Claytons have received from running the St. George business is something they’re hoping to spread to the Spanish Fork community.

“Our goal is to not only provide a great hand-crafted cake that not only looks amazing but tastes amazing, (but also to) bring the joy of the community around here. And that’s really what our theme is, to bring joy when people taste our cakes,” Kelly Clayton said.

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The bakery will host three consecutive promotional events at the end of January in an effort to ingrain itself into the community.

The first day, Jan. 30, is “Community Appreciation Day,” when health care workers, city employees, school staff, first responders and military members are invited to take part in a buy one, get one free deal for a “bundlet” – which is an individually packaged bundt cake.

Jan. 31 is the bakery’s ribbon cutting and “Benefit Day,” when 20% of sales will be donated to Tabitha’s Way Local Food Pantry.

“As excited as we are about our ribbon cutting, we are already open,” Clayton said. “But that day being Benefit Day is very important to us. As a bakery owner and with my family, we chose Tabitha’s Way as our nonprofit charity to support. … We really want to provide a nice donation.”

To wrap up the festivities, the Claytons will host a number of giveaways Feb. 1, including a promotion in which the first 50 customers age 18 and older will receive a punch card for a free bundlet every month for a year.

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“It’ll be fun,” Clayton said. “We’ve done these types of things multiple times in St. George and we had a great time. Several of my family members will be down, and we’ll have all hands on deck to make it a great three days for the community.”

Though the Claytons continue to own the St. George location, they plan on spending most of their time at the Spanish Fork location, while four of their children, including their aforementioned daughters and their son Cameron, live in St. George with their spouses and help manage the bakery there.

Customers can receive the bundt cakes by picking them up in the store, getting them delivered or ordering on DoorDash. The bakery’s hours are 9 a.m. to 6:30 p.m. Monday through Saturday and 11 a.m. to 4:30 p.m. Sundays.

Nothing Bundt Cake is one of the many new establishments to recently open on the south end of the county. The next restaurant coming to Spanish Fork is the LongHorn Steakhouse, which is projected to open Jan. 27, according the city’s Community Development Secretary Kasey Woodard.