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Utah AG issues consumer advisory for 23andMe customers

By Kyle Dunphey - Utah News Dispatch | Jul 31, 2025

Barbara Ortutay, Associated Press

This March 25, 2025, photo shows a 23andMe saliva collection kit in Oakland, Calif.

Following the sale of the direct-to-consumer genetic testing company 23andMe, the Utah Attorney General’s Office is issuing a consumer advisory reminding former customers of ways to protect their genetic data.

The sale was approved last month by a bankruptcy judge following several months of controversy and concern that the company, along with its DNA data, would be sold to Regeneron Pharmaceuticals.

Utah Attorney General Derek Brown, along with dozens of attorneys general in other states, sued to stop the sale of the data, arguing it should not be transferred without consumer consent. Bidding to purchase the genetic testing company was reopened, and on June 30 a judge approved the sale to TTAM, a nonprofit created by 23andMe founder Ann Wojcicki.

TTAM was set up by Wojcicki in May to acquire 23andMe and use the genetic data for medical research, according to NPR.

23andMe analyzed saliva DNA testing kits sent in by customers hoping to learn about their genealogy and disease risk.

On Wednesday, Brown’s office affirmed it would not be appealing the sale, pointing to the “significant steps taken to ensure the safety and security of consumers’ data.”

TTAM has agreed to retain 23andMe’s policies, allowing customers to delete their accounts, as well as any genetic data and samples. The Utah Attorney General’s Office says mechanisms are in place so state regulators can verify deletion.

The company will also honor existing privacy policies, cybersecurity protections, and management.

And, with Wojcicki and her team still in charge, “customers who trusted 23andMe’s vision will see no meaningful change in ownership or use of their data,” Brown’s office said.

“Utah will continue monitoring the transition closely, including enforcement of data deletion rights and compliance with privacy and data security laws,” the Utah Attorney General’s Office said in a news release Wednesday.

TTAM’s $305 million bid to purchase 23andMe will also be used to pay claims to the roughly 7 million people who were affected by the company’s cybersecurity breach in 2023.

Utah News Dispatch is part of States Newsroom, the nation’s largest state-focused nonprofit news organization.

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