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SmartyStreets inks deal with all BYU female student-athletes

By Daily Herald - | Sep 21, 2021

University Photographer

BYU's Kenzie Koerber (4) and Aria McComber (24) celebrate a point during a women's college volleyball match against Weber State at the Smith Fieldhouse on Thursday, Sept. 2, 2021. (BYU Courtesy Photo)

SmartyStreets, a leader in location data intelligence, is entering into name, image, and likeness (NIL) agreements with all female student-athletes at BYU that could surpass $2,000,000 in benefits paid to the athletes.

At a special event held on Tuesday, Jonathan Oliver, Founder and CEO of SmartyStreets, extended the agreement to all student-athletes on BYU female varsity sports teams, which includes volleyball, soccer, cross country, tennis, golf, gymnastics, basketball, softball, track, swimming and diving.

This is the first opportunity presented to all female student-athletes since the NCAA rules changes went into effect in July. The recent changes allow college athletes to receive compensation for endorsements for the first time in the modern era. Under the agreement with SmartyStreets, each female student-athlete will be compensated up to $6,000 for sharing about SmartyStreets on their social media accounts and participating in various company events and activities.

With more than 300 female athletes at BYU, the total compensation could surpass $2 million. In addition to the NIL agreements with student-athletes, SmartyStreets is also donating facility and equipment upgrades to BYU female athletes.

“The dedication, commitment and hard work of these strong female athletes is often not as visible,” said Oliver. “We are excited to provide an additional spotlight on these athletes to create opportunities for them to build their personal and professional brands.”

“We are happy to see SmartyStreets take the lead in supporting the success of these incredible student-athletes,” said Tom Holmoe, Athletic Director at BYU.

SmartyStreets is headquartered in Provo and provides enterprise-grade address validation, standardization, and geocoding services in more than 240 countries and territories. SmartyStreets processes billions of addresses every day. The company does this through easy-to-use website tools, and fully-documented APIs.

BYU Courtesy Photo

The BYU women’s basketball celebrates their 61-56 victory against No. 16 Gonzaga at the Marriott Center in Provo on Thursday, Feb. 18, 2021.


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